Taboola CV

conversion_value

Overview

Taboola Conversion Value (Taboola CV) refers to the total conversion value as reported by Taboola.

📘

Taboola CV = Total Taboola-Reported Conversion Value

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Conversion Value (CV) = SUM(conversion_value) --> Ads table
Taboola Ads = where channel = 'taboola'

Insights and Actions

Taboola Conversion Value (Taboola CV) highlights the revenue generated from your Taboola ads, helping to assess the financial impact of your ad campaigns:

• Evaluate Revenue Generation: High CV indicates strong revenue from Taboola campaigns. Consider allocating more budget to these campaigns to scale results.
• Adjust Ad Spend: If CV is lower than expected, assess campaign elements like creative or targeting. Testing adjustments could improve revenue outcomes.
• Refine Audience Targeting: Targeting highly relevant audiences can boost CV, ensuring ads reach users more likely to convert.

Related Metrics

• Taboola Conversions: Shows the total number of conversions, offering insight into volume relative to CV. Low conversions with high CV might suggest high-value transactions.
• Taboola ROAS: Puts CV in the context of ad spend, helping assess if the revenue justifies the cost.
• Taboola Clicks: Provides a measure of engagement alongside CV, as high clicks with low CV may indicate interest without strong purchasing intent.

Example Use

Prompt

What's my total Taboola-reported conversion value over the last 7 days?

Response

Query

SQL

SELECT
  pjt.channel AS channel,
  SUM(pjt.channel_reported_conversion_value) AS channel_reported_conversion_value
FROM
  pixel_joined_tvf () AS pjt
WHERE
  pjt.model = 'Triple Attribution'
  AND pjt.channel = 'taboola'
  AND pjt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1
GROUP BY
  pjt.channel;