Klaviyo Order Revenue


Klaviyo Order Revenue refers to the total revenue generated from orders attributed to Klaviyo.


Klaviyo Order Revenue = Total Order Revenue from Klaviyo

The calculation is based on data from the Pixel Orders table.

Insights and Actions

Klaviyo Order Revenue is pivotal for assessing the impact of your email and SMS marketing efforts conducted through Klaviyo on your overall sales. Efficiently leveraging Klaviyo Order Revenue data can guide strategic business decisions:

  • Evaluate Marketing Campaign Effectiveness: Measure the ROI of specific Klaviyo campaigns by comparing the revenue they generate to the cost of running them, refining your strategy to focus on the most lucrative campaigns.
  • Segmentation Optimization: Analyze which customer segments are most responsive to Klaviyo campaigns, and tailor future messages to better meet the preferences and behaviors of these groups.
  • Content Personalization: Use insights from high-performing campaigns to personalize content further, aiming to increase engagement and conversion rates across your Klaviyo marketing efforts.
  • A/B Testing: Implement A/B testing for different elements of your Klaviyo campaigns, including subject lines, email layouts, and call-to-action buttons, to continuously improve performance and Klaviyo-generated revenue.

Example Use


What's my Klaviyo revenue for the last month?



  SUM(po.order_revenue) AS total_revenue
  pixel_orders_table AS po
  po.channel = 'klaviyo'
  AND po.model = 'Triple Attribution'
  AND po.event_date BETWEEN '2024-04-01' AND '2024-04-30';