Pinterest Conversions (Purchases)
conversions
Overview
Pinterest Conversions (Purchases) represent the total number of purchases as reported by Pinterest Ads.
Pinterest Conversions = Number of Purchases Reported by Pinterest
The calculation is based on data from the Ads table.
Detailed Breakdown
The formula above is derived from the following components:
Conversions= SUM(conversions)
--> Ads table
Pinterest Ads = where channel = 'pinterest-ads'
Insights and Actions
Pinterest Conversions help you measure how effectively your Pinterest Ads are driving actual purchases. Monitoring this metric can guide key advertising decisions:
- Evaluate Ad Effectiveness: Use conversion data to assess the performance of individual Pinterest campaigns in generating purchases.
- Optimize Ad Targeting: Low conversions may indicate the need to refine your audience targeting to reach higher-intent shoppers.
- Scale Successful Campaigns: Campaigns with high conversions suggest your ad strategies are working well, making them strong candidates for increased budget allocation.
Related Metrics
- Pinterest Clicks: Provides context on how many clicks led to conversions, helping to identify if landing page optimization is needed.
- Pinterest ROAS: Helps determine if your conversions are generating enough revenue relative to your ad spend, crucial for profitability analysis.
- Pinterest Conversion Rate: Measures how effectively your ads are converting clicks into purchases, offering insights into the efficiency of your campaigns.
Example Use
Prompt
How many Pinterest-reported conversions were there yesterday?
Response
Query
SELECT
SUM(a.conversions) AS microsoft_reported_conversions
FROM
ads_table AS a
WHERE
a.event_date = CURRENT_DATE() - 1
AND a.channel = 'pinterest-ads';
Updated 21 days ago