Pinterest Conversions (Purchases)

conversions

Overview

Pinterest Conversions (Purchases) represent the total number of purchases as reported by Pinterest Ads.

📘

Pinterest Conversions = Number of Purchases Reported by Pinterest

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Conversions = SUM(conversions) --> Ads table
Pinterest Ads = where channel = 'pinterest-ads'

Insights and Actions

Pinterest Conversions help you measure how effectively your Pinterest Ads are driving actual purchases. Monitoring this metric can guide key advertising decisions:

• Evaluate Ad Effectiveness: Use conversion data to assess the performance of individual Pinterest campaigns in generating purchases.
• Optimize Ad Targeting: Low conversions may indicate the need to refine your audience targeting to reach higher-intent shoppers.
• Scale Successful Campaigns: Campaigns with high conversions suggest your ad strategies are working well, making them strong candidates for increased budget allocation.

Related Metrics

• Pinterest Clicks: Provides context on how many clicks led to conversions, helping to identify if landing page optimization is needed.
• Pinterest ROAS: Helps determine if your conversions are generating enough revenue relative to your ad spend, crucial for profitability analysis.
• Pinterest Conversion Rate: Measures how effectively your ads are converting clicks into purchases, offering insights into the efficiency of your campaigns.

Example Use

Prompt

How many Pinterest-reported conversions were there yesterday?

Response

Query

SQL

SELECT
  SUM(a.conversions) AS microsoft_reported_conversions
FROM
  ads_table AS a
WHERE
  a.event_date = CURRENT_DATE() - 1
  AND a.channel = 'pinterest-ads';