Overview

AppLovin Click-Through Rate (CTR) represents the percentage of users who clicked on your AppLovin ad after viewing it.

📘

AppLovin CTR = AppLovin Clicks / AppLovin Impressions

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Clicks = SUM(clicks) --> Ads table
Impressions = SUM(impressions) --> Ads table AppLovin Ads = where channel = 'applovin'

Insights and Actions

AppLovin Click-Through Rate (CTR) measures the proportion of impressions that result in clicks, highlighting how effectively your ads capture audience attention:

• Measure Ad Engagement: Track CTR to assess the effectiveness of your ad creatives. A low CTR may suggest that your messaging or visuals need refinement.
• Evaluate Targeting Accuracy: Use CTR to identify if your ads are reaching the right audiences. Improving audience segmentation can boost engagement.
• Optimize Budget Allocation: Pair CTR with conversion metrics to ensure that higher engagement translates into meaningful actions, guiding strategic spending decisions.

Related Metrics

• AppLovin Impressions: Provides context for CTR by revealing how often your ads are displayed, essential for calculating click-through efficiency.
• AppLovin Clicks: Tracks actual ad engagement, an essential component for determining CTR.
• AppLovin Conversions: Indicates how many clicks lead to valuable outcomes, helping determine if a strong CTR also drives tangible results.

Example Use

Prompt

What's my AppLovin CTR for the last 7 days?

Response

Query

SELECT
  COALESCE(
    SUM(adt.clicks) / NULLIF(SUM(adt.impressions), 0),
    0
  ) AS ctr
FROM
  ads_table AS adt
WHERE
  adt.channel = 'applovin'
  AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1;