Taboola Impressions (Displays)
impressions
Overview
Taboola Impressions (Displays) refers to the number of impressions as reported by Taboola.
Taboola Impressions = Total Taboola-Reported Impressions
The calculation is based on data from the Ads table.
Detailed Breakdown
The formula above is derived from the following components:
Impressions = SUM(impressions)
--> Ads table
Taboola Ads = where channel = 'taboola'
Insights and Actions
Taboola Impressions (Displays) provide insight into the reach of your ads on the Taboola platform, helping you understand how often your ads are displayed:
- Evaluate Audience Reach: High impressions indicate broad exposure. If impressions are low, consider adjusting targeting to increase reach.
- Assess Engagement Potential: Pair impression data with clicks and conversions to determine if your audience finds the ads relevant.
- Optimize Ad Visibility: If impressions are high but engagement is low, test new creatives or messaging to improve audience interaction.
Related Metrics
- Taboola Clicks: Complements impressions by showing engagement; high impressions with low clicks may signal a need to improve ad appeal.
- Taboola CTR: Helps evaluate how effectively impressions are turning into clicks, offering insights into ad relevance.
- Taboola Ad Spend: Analyzes cost relative to impressions to gauge efficiency and identify areas for budget adjustment.
Example Use
Prompt
What's my total number of Taboola impressions over the last 7 days?
Response
Query
SELECT
SUM(adt.impressions) AS total_impressions
FROM
ads_table AS adt
WHERE
adt.channel = 'taboola'
AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE() - 1
Updated 27 days ago