Table Classification by Business Object

Each data table is mapped to its primary business object and secondary business objects it relates to (according to the the data ontology).

  • The Primary Object reflects which core business concept the table represents, based on the ontology’s object-to-table mappings.
  • Secondary Objects reflect other business objects that are directly related to the primary object, as defined by the ontology’s relationship model.
TablePrimary ObjectSecondary Objects
blended_stats_tvfStore / BusinessOrder
Customer
Product
Marketing Entity
Operations
Customer Experience
orders_tableOrderStore / Business
Customer
Product
Subscription
refunds_tableOrderStore / Business
Customer
Product
Subscription
shipping_tableOrderStore / Business
Customer
Product
Subscription
customers_tableCustomerStore / Business
Order
Subscription
Session
Customer Experience
customer_segmentation_tableCustomerStore / Business
Order
Subscription
Session
Customer Experience
customer_segmentation_analytics_tvfCustomerStore / Business
Order
Subscription
Session
Customer Experience
id_graph_tableCustomerStore / Business
Order
Subscription
Session
Customer Experience
products_tableProductStore / Business
Order
product_analytics_tvfProductStore / Business
Order
ga4_product_analytics_tableProductStore / Business
Order
subscriptions_tableSubscriptionStore / Business
Order
Customer
subscription_metrics_tableSubscriptionStore / Business
Order
Customer
ads_tableMarketing EntityStore / Business
Order
Product
creatives_tableMarketing EntityStore / Business
Order
Product
keywords_tableMarketing EntityStore / Business
Order
Product
search_terms_tableMarketing EntityStore / Business
Order
Product
email_sms_tableMarketing EntityStore / Business
Order
Product
email_sms_settings_tableMarketing EntityStore / Business
Order
Product
affiliates_tableMarketing EntityStore / Business
Order
Product
affluencer_hub_tableMarketing EntityStore / Business
Order
Product
social_media_pages_tableMarketing EntityStore / Business
Order
Product
social_media_posts_tableMarketing EntityStore / Business
Order
Product
social_media_comments_tableMarketing EntityStore / Business
Order
Product
social_media_mentions_tableMarketing EntityStore / Business
Order
Product
custom_categories_tableMarketing EntityStore / Business
Order
Product
custom_category_mappings_tableMarketing EntityStore / Business
Order
Product
sessions_tableSessionStore / Business
Customer
web_analytics_tableSessionStore / Business
Customer
ga4_sessions_agg_tableSessionStore / Business
Customer
ga4_web_analytics_tableSessionStore / Business
Customer
customer_journey_tableCustomer JourneyOrder
Customer
Attribution
pixel_custom_events_tableCustomer JourneyOrder
Customer
Attribution
pixel_joined_tvfAttributionOrder
Customer
Marketing Entity
pixel_keywords_joined_tvfAttributionOrder
Customer
Marketing Entity
pixel_custom_conversions_tableAttributionOrder
Customer
Marketing Entity
pixel_orders_tableAttributionOrder
Customer
Marketing Entity
post_purchase_survey_tableAttributionOrder
Customer
Marketing Entity
activities_tableOperationsStore / Business
Order
Product
custom_spend_tableOperationsStore / Business
Order
Product
sonar_event_logs_tableOperationsStore / Business
Order
Product
sonar_meta_emq_tableOperationsStore / Business
Order
Product
cs_tickets_tableCustomer ExperienceStore / Business
Order
Customer
cs_messages_tableCustomer ExperienceStore / Business
Order
Customer
customer_support_agg_metrics_tableCustomer ExperienceStore / Business
Order
Customer
reviews_tableCustomer ExperienceStore / Business
Order
Customer