The ID of the ad associated with the customer journey event.

Example value: 643742158069

The thumbnail image URL of the ad associated with the customer journey event.

Example value: https://www.example.com/ad-image.jpg

The name of the ad associated with the customer journey event.

Example values: Kids Ad 1, Read Our Latest Blog 03/12/2023, 8 best fall looks

The name of the ad set associated with the customer journey event.

Example values: Broad Audience, Bracelets, Wellness

The time frame for attributing conversions to the ad. By default lifetime.

Example values: 1_day, 7_days, 14_days, 28_days, lifetime

The web browser of the session where the customer journey event originated.

Example values: Chrome, Firefox, Safari

The unique ID of the campaign associated with the customer journey event.

Example value: 1234567890

The name of the campaign associated with the customer journey event.

Example values: Catalog Retargeting, US Generic Search, Breakfast of Champions Campaign

The event type recorded by Triple Pixel, corresponding to the step of the checkout funnel.

Example values: payment, address, checkout, contact, shipping

The country associated with the customer journey event. For orders and subscriptions, this is the shipping address country. For page visits, add-to-carts, and conversions, this is the visitor's country based on geolocation. See list of countries.

Example values: United States, Canada, United Kingdom

The unique customer ID associated with the customer journey event. Assigned by the main sales platform.

Example value: 5209503793328

The type of device used by the customer during their website session.

Example values: mobile, desktop, tablet, wearable

The discount code for the order associated with the customer journey event. Assigned by the seller in the main sales platform.

Example values: WELCOME10, Replacement for defective item, 807QRWMNK2

The customer’s email address.

Example value: [email protected]

The name assigned to the custom conversion event.

Example values: form_fill, start_quiz, quiz_complete, order_sample, answer_question, request_consultation

The exact timestamp when the customer journey event occurred. Formatted according to the ISO 8601 international standard.

Example value: 2024-03-16T00:13:03

The order fulfillment status for the order associated with the customer journey event.

Example values: fulfilled, partial, restocked

True if the order associated with the customer journey event is the customer's first.

Possible values: true, false

Learn how Triple Whale classifies new/returning customers.

The price of the purchased item in the order associated with the customer journey event.

Example values: 40.59, 10.99, 24.50

The name (or title) of the product purchased in the order associated with the customer journey event.

Example values: $20 USD Gift Card, Unisex Hoodie

The name (or title) of the product variant purchased in the order associated with the customer journey event.

Example values: Forest Green, M, iPhone 14 Pro

The stock keeping unit (SKU) of the product or variant purchased in the order associated with the customer journey event.

Example values: SIL-RING-4445, NVDPROTECTION03

The quantity of items purchased in the order associated with the customer journey event.

Example values: 1, 5, 200

The time of the ad click that led to the customer journey event. Formatted according to the ISO 8601 international standard.

Example value: 2024-10-26 20:03:48

The attribution model used. By default Triple Attribution.

Possible values: Total Impact, Triple Attribution, Triple Attribution + Views, Clicks & Views, Linear All, Linear Paid, First Click, Last Click

The unique order ID associated with the customer journey event. Assigned by the main sales platform.

Example value: 4930225799243

The name of the order associated with the customer journey event. Assigned by the main sales platform.

Example values: #2188464, Ex-2163819-9

The type of page the customer interacted with during the customer journey event.

Example values: product, collection, cart

A unique ID that links to the parent page view associated with the customer journey event. This allows tracking of custom events as child actions within the context of the page they occurred on.

Example value: 0m3uyt4g11owByF1cQ

The customer's phone number.

Example value: 18005550199

The unique ID of the product in the order associated with the customer journey event.

Example value: 7760518986312

The image URL of the product in the order associated with the customer journey event.

Example value: https://cdn.shopify.com/s/files/1/prod1

The name (or title) of the product in the order associated with the customer journey event.

Example values: $20 USD Gift Card, Unisex Hoodie

The query parameters contained in the URL associated with the customer journey event.

Example values: {"tw_adid":"83906898178855", "tw_campaign":"103306890", "tw_source":"bing"," utm_campaign":"Bing Shopping", "utm_content":"HERO SKU Summer Book Run", "utm_medium":"cpc", "utm_source":"bing", "utm_term":"1342506080190763", "variant":"44042133111001"}

The question asked during the customer journey event.

Example value: Which of the following led you to purchase today?

The answer provided during the customer journey event.

Example values: Exchange for a prior purchase, Youtube, QVC, Just decided to try them

The referrer platform of the ad associated with the customer journey event.

Example values: shop.example.com, tiktok, google

The unique session ID associated with the customer journey event. Assigned by Triple Pixel.

Example value: cltlok4y634IRw62AZ_1710700966152

The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports.

Example values: example-US.myshopify.com, example-EU.myshopify.com

The name of the shop. Can be used to group or filter data by shop in multi-store reports.

Example values: example-US, example-EU

The source of the customer journey event.

Example values: snapchat-ads, klaviyo, google-ads, Direct

The unique ID of the subscription associated with the customer journey event.

Example value: 3521068

Tags for the order associated with the customer journey event. Assigned by the seller in the main sales platform.

Example values: Upsell, Order Credits, discount_eligible

The unique ID assigned by Triple Pixel event to track visitors across sessions, for the visitor associated with the customer journey event.

Example value: cltlok4y634IRw62AZ

The customer journey event type.

Example values: viewed_page, added_to_cart, placed_order, post_purchase_survey_submitted

The URL the customer interacted with during the customer journey event.

Example values: myshop.com/cart, myshop.com/products/my_product_07

The total discount applied to the order associated with the customer journey event.

Example values: 41.99, 7.49, 71042.30

The revenue from the order associated with the customer journey event.

Example values: 25, 253850.59

The number of pages viewed during the customer journey event.

Example values: 1, 5, 12

The number of products added to the cart (for added_to_cart events) or the number of orders (for placed_order events).

Example values: 1, 3, 15

The total price of the order associated with the customer journey event.

Example value: 247.22

The total number of customer journey events within the selected timeframe.

Example values: 13, 452, 225,897