Blended Ad Spend
Overview
Blended Ad Spend refers to the total amount of money spent on advertising across all channels and platforms (including custom ad spend).
Blended Ad Spend = Ad Spend + Custom Ad Spend
Detailed breakdown
The formula above is derived from the following components:
Ad Spend = SUM(spend
) --> Ads table
Custom Ad Spend = SUM(amount
) --> Custom Spend table
Insights and Actions
Blended Ad Spend is a key metric for understanding the total investment in advertising across all channels. Efficiently leveraging Blended Ad Spend data can guide strategic business decisions:
- Evaluate Overall Marketing Efficiency: Analyze blended ad spend in relation to overall sales revenue to assess the efficiency of your marketing efforts.
- Optimize Ad Spend Across Channels: Use insights from blended ad spend to reallocate budget to higher-performing channels and reduce spend on underperforming ones.
- Monitor Spending Trends: Track changes in blended ad spend over time to identify trends, seasonality, or shifts in marketing strategy effectiveness.
- Compare Performance with Industry Benchmarks: Benchmark your blended ad spend against industry averages to ensure your marketing investment is competitive and effective.
Example Use
Prompt
What was my blended ad spend the past 7 days?
Response
Updated about 1 month ago