Snapchat Ad Spend

spend

Overview

Snapchat Ad Spend refers to the total amount of money spent on advertising through Snapchat Ads.

📘

Snapchat Ad Spend = Ad Spend on Snapchat

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Ad Spend = SUM(spend) --> Ads table
Snapchat Ads = where channel = 'snapchat-ads'

Insights and Actions

Snapchat Ad Spend shows the total cost of your Snapchat ads, helping you understand where your budget is going and how efficiently it's being used.

• Assess Budget Allocation: Regularly review your Snapchat ad spend to ensure it aligns with your broader advertising goals and budget.
• Evaluate Cost Efficiency: Use Snapchat Ad Spend in conjunction with Return on Ad Spend (ROAS) to determine if the current spend is yielding a profitable return.
• Optimize Spending: If Snapchat ads are driving high conversions, consider scaling up your budget to capture more audience; otherwise, you may need to reallocate budget to better-performing platforms.

Related Metrics

• Snapchat Conversions: Helps you understand if your ad spend is translating into actual purchases, giving you a clearer view of ad effectiveness.
• Snapchat ROAS: Provides insights into whether the revenue generated from your Snapchat ads justifies the investment.
• Snapchat Impressions: Shows the reach of your ads and helps you assess if you're spending enough to effectively target your audience.

Example Use

Prompt

What's my total Snapchat Ad Spend for the last 7 days?

Response

Query

SQL

SELECT
  adt.channel AS channel,
  COALESCE(SUM(adt.spend), 0) AS total_spend
FROM
  ads_table AS adt
WHERE
  adt.channel = 'snapchat-ads'
  AND adt.event_date BETWEEN CURRENT_DATE() - INTERVAL 7 DAY AND CURRENT_DATE()  - INTERVAL 1 DAY
GROUP BY
  adt.channel