Data Dictionary

LinkedIn Impressions

impressions

Overview

LinkedIn Impressions refers to the number of impressions as reported by MNTN.

📘

LinkedIn Impressions = Total LinkedIn-Reported Impressions

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Impressions = SUM(impressions) --> Ads table
LinkedIn Ads = where channel = 'linkedin'

Insights and Actions

LinkedIn Impressions provides a measure of how often your ads are displayed on LinkedIn, helping to gauge ad visibility and audience reach:

  • Evaluate Ad Visibility: Monitor impressions to ensure your LinkedIn campaigns are reaching a broad audience. Low impressions may indicate limited budget or targeting issues.
  • Analyze Campaign Reach Trends: Track impressions over time to identify patterns and adjust your strategy to maximize visibility during peak periods.
  • Optimize Ad Frequency: Pair impressions data with CTR or conversion metrics to evaluate if increased visibility is leading to desired actions, avoiding overexposure to the same audience.

Related Metrics

  • LinkedIn Click-Through Rate (CTR): Complements impressions by showing the effectiveness of ad engagement relative to visibility.
  • LinkedIn Ad Spend: Provides context for impressions by analyzing the cost-effectiveness of reaching your audience.
  • LinkedIn Conversions (Purchases): Helps assess whether high impressions are translating into meaningful actions like purchases.

Example Use

Prompt

What's my total number of LinkedIn impressions over the last 7 days?

Response

Query

SELECT
  SUM(adt.impressions) AS total_impressions
FROM
  ads_table AS adt
WHERE
  adt.channel = 'linkedin'
  AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1

Updated 26 days ago