LinkedIn Impressions
impressions
Overview
LinkedIn Impressions refers to the number of impressions as reported by MNTN.
LinkedIn Impressions = Total LinkedIn-Reported Impressions
The calculation is based on data from the Ads table.
Detailed Breakdown
The formula above is derived from the following components:
Impressions = SUM(impressions)
--> Ads table
LinkedIn Ads = where channel = 'linkedin'
Insights and Actions
LinkedIn Impressions provides a measure of how often your ads are displayed on LinkedIn, helping to gauge ad visibility and audience reach:
- Evaluate Ad Visibility: Monitor impressions to ensure your LinkedIn campaigns are reaching a broad audience. Low impressions may indicate limited budget or targeting issues.
- Analyze Campaign Reach Trends: Track impressions over time to identify patterns and adjust your strategy to maximize visibility during peak periods.
- Optimize Ad Frequency: Pair impressions data with CTR or conversion metrics to evaluate if increased visibility is leading to desired actions, avoiding overexposure to the same audience.
Related Metrics
- LinkedIn Click-Through Rate (CTR): Complements impressions by showing the effectiveness of ad engagement relative to visibility.
- LinkedIn Ad Spend: Provides context for impressions by analyzing the cost-effectiveness of reaching your audience.
- LinkedIn Conversions (Purchases): Helps assess whether high impressions are translating into meaningful actions like purchases.
Example Use
Prompt
What's my total number of LinkedIn impressions over the last 7 days?
Response
Query
SELECT
SUM(adt.impressions) AS total_impressions
FROM
ads_table AS adt
WHERE
adt.channel = 'linkedin'
AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE() - 1
Updated 12 days ago