Twitter Ad Spend

spend

Overview

Twitter Ad Spend refers to the total amount of money spent on advertising through Twitter Ads.

📘

Twitter Ad Spend = Ad Spend on Twitter

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Ad Spend = SUM(spend) --> Ads table
Twitter Ads = where channel = 'twitter-ads'

Insights and Actions

Twitter Ad Spend measures the total cost of advertising on Twitter, helping you manage budget allocation and evaluate the financial impact of your campaigns. Keeping an eye on this metric can inform your marketing decisions:

• Assess Budget Distribution: Regularly reviewing ad spend ensures your budget aligns with campaign priorities and objectives.
• Optimize Spending Efficiency: High spend without proportionate returns might indicate a need for optimization. Pair with Twitter ROAS to check if your investments are yielding positive returns.
• Manage Underperforming Campaigns: If ad spend is substantial but results are lacking, adjust targeting or reallocate funds to higher-performing campaigns.

Related Metrics

• Twitter ROAS: Helps determine if the revenue generated from your Twitter Ads justifies the expenditure.
• Twitter Impressions: Provides context on how many people your ads are reaching, helping to evaluate the reach relative to your spend.
• Twitter Conversions: Tracks how many desired actions (e.g., purchases) result from your ads, giving insight into campaign effectiveness.

Example Use

Prompt

What's my total Twitter Ad Spend over the past 30 days?

Response

Query

SQL

SELECT
  adt.channel AS channel,
  COALESCE(SUM(adt.spend), 0) AS total_spend
FROM
  ads_table AS adt
WHERE
  adt.channel = 'twitter-ads'
  AND adt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE()  - 1
GROUP BY
  adt.channel;