MNTN Ad Spend

spend

Overview

MNTN Ad Spend refers to the total amount of money spent on advertising through MNTN Ads.

📘

MNTN Ad Spend = Ad Spend on MNTN

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Ad Spend = SUM(spend) --> Ads table
MNTN Ads = where channel = 'mountain'

Insights and Actions

MNTN Ad Spend shows how much you've invested in MNTN Ads, helping you assess budget allocation and ROI on this channel:

• Track Budget Allocation: Regularly monitor your MNTN ad spend to ensure it aligns with your broader marketing strategy and goals.
• Evaluate Cost-Effectiveness: Pair ad spend with metrics like ROAS and conversion rate to understand the effectiveness of your budget allocation.
• Adjust Ad Budgets: If MNTN spend is high but conversion metrics are underperforming, consider reallocating budgets to improve overall efficiency.

Related Metrics

• MNTN ROAS: Helps determine if the revenue generated by MNTN Ads justifies the spend, offering insights into the profitability of your investment.
• MNTN Conversions: Tracks the number of actions or purchases resulting from MNTN Ads, helping you gauge the efficiency of your ad spend in driving outcomes.
• MNTN Impressions: Measures the reach of your MNTN ads, giving context to your spend by showing if higher investment correlates with more visibility.

Example Use

Prompt

What's my total MNTN Ad Spend over the past 30 days?

Response

Query

SQL

SELECT
  adt.channel AS channel,
  COALESCE(SUM(adt.spend), 0) AS total_spend
FROM
  ads_table AS adt
WHERE
  adt.channel = 'mountain'
  AND adt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE()  - 1
GROUP BY
  adt.channel;