Custom Spend (Custom Expenses)
amount
Overview
Custom Spend (Custom Expenses) represent any additional expenses tracked by the seller outside of typical ad or operational costs, such as one-off marketing campaigns or other custom expenses.
Custom Spend =The total amount of custom expenses
The calculation is based on data from the Custom Spend table.
Detailed Breakdown
The formula above is derived from the following components:
- Custom Spend Amount =
SUM(amount)
--> Custom Spend table
Insights and Actions
Custom Spend (Custom Expenses) track non-standard costs such as one-off campaigns or additional business expenses, providing a detailed view of total operational spending:
- Monitor Unusual Expenses: Regularly review custom expenses to track and manage atypical costs that may affect your profitability.
- Enhance Budget Management: Incorporate custom expenses into overall budget planning to ensure accurate forecasting and resource allocation.
- Identify Cost Reduction Opportunities: Analyze custom expenses to identify non-essential or underperforming activities, reallocating funds to more impactful areas.
Related Metrics
- Custom Ad Spend: Tracks manually logged advertising expenses, complementing custom expenses for a complete view of additional marketing costs.
- Net Profit: Provides insight into overall profitability, helping assess the impact of custom expenses on the bottom line.
- Blended Ad Spend: Combines custom and channel-reported ad spend, offering a holistic view of advertising costs.
Example Use
Prompt
Give me total custom expenses for the past 30 days
Response
Query
SELECT
SUM(cst.amount) AS total_custom_expenses
FROM
custom_spend_table AS cst
WHERE
cst.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE() - 1
Updated 10 days ago