Overview

Custom Spend (Custom Expenses) represent any additional expenses tracked by the seller outside of typical ad or operational costs, such as one-off marketing campaigns or other custom expenses.

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Custom Spend =The total amount of custom expenses

The calculation is based on data from the Custom Spend table.

Detailed Breakdown

The formula above is derived from the following components:

• Custom Spend Amount = SUM(amount) --> Custom Spend table

Insights and Actions

Custom Spend (Custom Expenses) track non-standard costs such as one-off campaigns or additional business expenses, providing a detailed view of total operational spending:

• Monitor Unusual Expenses: Regularly review custom expenses to track and manage atypical costs that may affect your profitability.
• Enhance Budget Management: Incorporate custom expenses into overall budget planning to ensure accurate forecasting and resource allocation.
• Identify Cost Reduction Opportunities: Analyze custom expenses to identify non-essential or underperforming activities, reallocating funds to more impactful areas.

Related Metrics

• Custom Ad Spend: Tracks manually logged advertising expenses, complementing custom expenses for a complete view of additional marketing costs.
• Net Profit: Provides insight into overall profitability, helping assess the impact of custom expenses on the bottom line.
• Blended Ad Spend: Combines custom and channel-reported ad spend, offering a holistic view of advertising costs.

Example Use

Prompt

Give me total custom expenses for the past 30 days

Response

Query

SELECT
  SUM(cst.amount) AS total_custom_expenses
FROM
  custom_spend_table AS cst
WHERE
  cst.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE()  - 1