Outbrain Ad Spend

spend

Overview

Outbrain Ad Spend refers to the total amount of money spent on advertising through Outbrain Ads.

📘

Outbrain Ad Spend = Ad Spend on Outbrain

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Ad Spend = SUM(spend) --> Ads table
Outbrain Ads = where channel = 'outbrain'

Insights and Actions

Tracking Outbrain Ad Spend is essential for evaluating your budget utilization and the cost-effectiveness of campaigns:

• Assess Budget Efficiency: Use this metric to monitor how much you're spending on Outbrain ads and ensure that it's within your planned budget.
• Identify High-Performing Periods: Compare spend over different time periods to identify when ad investments yield the best results.
• Optimize Ad Spend Allocation: If the spend is high but results are not aligning, consider reallocating budget to better-performing channels or revising campaign strategy.

Related Metrics

• Outbrain Conversion Value: Pair this with ad spend to evaluate the return on investment and determine if your campaigns are profitable.
• Outbrain Clicks: Provides insight into the level of engagement generated by the spend, helping you understand click efficiency.
• Outbrain ROAS: Measures the revenue generated relative to the ad spend, offering a direct view of campaign profitability.

Example Use

Prompt

What's my total Outbrain Ad Spend over the past 30 days?

Response

Query

SQL

SELECT
  COALESCE(SUM(adt.spend), 0) AS total_ad_spend
FROM
  ads_table AS adt
WHERE
  adt.channel = 'outbrain'
  AND adt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE()  - 1;