Outbrain Ad Spend
spend
Overview
Outbrain Ad Spend refers to the total amount of money spent on advertising through Outbrain Ads.
Outbrain Ad Spend = Ad Spend on Outbrain
The calculation is based on data from the Ads table.
Detailed Breakdown
The formula above is derived from the following components:
Ad Spend = SUM(spend)
--> Ads table
Outbrain Ads = where channel = 'outbrain'
Insights and Actions
Tracking Outbrain Ad Spend is essential for evaluating your budget utilization and the cost-effectiveness of campaigns:
- Assess Budget Efficiency: Use this metric to monitor how much you're spending on Outbrain ads and ensure that it's within your planned budget.
- Identify High-Performing Periods: Compare spend over different time periods to identify when ad investments yield the best results.
- Optimize Ad Spend Allocation: If the spend is high but results are not aligning, consider reallocating budget to better-performing channels or revising campaign strategy.
Related Metrics
- Outbrain Conversion Value: Pair this with ad spend to evaluate the return on investment and determine if your campaigns are profitable.
- Outbrain Clicks: Provides insight into the level of engagement generated by the spend, helping you understand click efficiency.
- Outbrain ROAS: Measures the revenue generated relative to the ad spend, offering a direct view of campaign profitability.
Example Use
Prompt
What's my total Outbrain Ad Spend over the past 30 days?
Response
Query
SELECT
COALESCE(SUM(adt.spend), 0) AS total_ad_spend
FROM
ads_table AS adt
WHERE
adt.channel = 'outbrain'
AND adt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE() - 1;
Updated about 1 month ago