Pinterest Impressions

impressions

Overview

Pinterest Impressions refers to the number of impressions as reported by Pinterest.

📘

Pinterest Impressions = Total Pinterest-Reported Impressions

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Impressions = SUM(impressions) --> Ads table
Pinterest Ads = where channel = 'pinterest-ads'

Insights and Actions

Pinterest Impressions help you understand how many users are seeing your ads, a crucial factor for evaluating the reach of your campaigns. Tracking impressions can guide key advertising and business decisions:

• Assess Campaign Reach: High impressions indicate a broad audience reach, but you'll also want to consider engagement metrics like clicks and conversions.
• Optimize Ad Frequency: If impressions are high but conversions are low, consider adjusting ad frequency or creative to prevent ad fatigue.
• Improve Ad Targeting: If impressions are low, refining your targeting could help ensure your ads reach a larger, more relevant audience.

Related Metrics

• Pinterest Clicks: Provides insight into how many users are interacting with your ads after seeing them, helping assess engagement.
• Pinterest Conversion Rate: Measures the efficiency of turning impressions into conversions, which is crucial for evaluating ad performance.
• Pinterest ROAS: Helps you understand whether the impressions are translating into profitable actions by comparing revenue against ad spend.

Example Use

Prompt

What's my total number of Pinterest impressions over the last 7 days?

Response

Query

SQL

SELECT
  SUM(adt.impressions) AS total_impressions
FROM
  ads_table AS adt
WHERE
  adt.channel = 'pinterest-ads'
  AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1;