Outbrain Clicks

clicks

Overview

Outbrain Clicks refers to the number of clicks as reported by Outbrain.

📘

Outbrain Clicks = Total Outbrain-Reported Clicks

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Clicks = SUM(clicks) --> Ads table
Outbrain Ads = where channel = 'outbrain'

Insights and Actions

Tracking Outbrain Clicks provides valuable information on audience engagement:

• Evaluate Ad Engagement: Use click data to determine how effectively your ads are capturing attention. A higher number of clicks generally indicates successful engagement.
• Optimize Targeting: If clicks are lower than expected, consider refining your audience targeting or adjusting your ad creatives.
• Enhance Campaign Strategy: Compare click data across different campaigns to identify which strategies drive the most user interaction.

Related Metrics

• Outbrain Impressions: Helps contextualize the number of clicks by showing how often your ads are displayed.
• Outbrain CTR (Click-Through Rate): Provides insight into the effectiveness of your ad in converting impressions into clicks.
• Outbrain Conversion Value: Understand the financial impact of your clicks by analyzing how many lead to conversions and revenue.

Example Use

Prompt

What's my total number of Outbrain clicks over the last 30 days?

Response

Query

SQL

SELECT
  SUM(adt.clicks) AS total_clicks
FROM
  ads_table AS adt
WHERE
  adt.channel = 'outbrain'
  AND adt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE()  - 1;