Twitter Impressions

impressions

Overview

Twitter Impressions refers to the number of impressions as reported by Twitter.

📘

Twitter Impressions = Total Twitter-Reported Impressions

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Impressions = SUM(impressions) --> Ads table
Twitter Ads = where channel = 'twitter-ads'

Insights and Actions

Twitter Impressions help measure how often your ads are shown on Twitter, providing a sense of ad reach and visibility. Regularly tracking this metric can guide strategic decisions for campaign adjustments:

• Assess Ad Reach: High impressions can indicate that your ad is reaching a broad audience. Pair this with Twitter Clicks to understand if high visibility is translating into engagement.
• Optimize Ad Frequency: If impressions are high but engagement metrics (e.g., clicks or conversions) are low, consider adjusting your ad frequency or creative approach to boost interaction.
• Refine Targeting: Consistently low impressions could signal that your targeting settings need refinement to reach more of your intended audience.

Related Metrics

• Twitter Clicks: Helps gauge whether the high number of impressions leads to user engagement, giving insights into ad performance.
• Twitter CTR (Click-Through Rate): Shows the percentage of users who click on your ad after seeing it, offering deeper insights into the effectiveness of your ads.
• Twitter Ad Spend: Useful for comparing how much you're spending to achieve a certain level of impressions, which can help in evaluating cost-effectiveness.

Example Use

Prompt

What's my total number of Twitter impressions over the last 7 days?

Response

Query

SQL

SELECT
  SUM(adt.impressions) AS total_twitter_impressions
FROM
  ads_table AS adt
WHERE
  adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1
  AND adt.channel = 'twitter-ads'