Overview

Taboola Ad Spend refers to the total amount of money spent on advertising through Taboola Ads.

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Taboola Ad Spend = Ad Spend on Taboola

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Ad Spend = SUM(spend) --> Ads table
Taboola Ads = where channel = 'taboola'

Insights and Actions

Taboola Ad Spend provides insights into the financial investment in Taboola ads, enabling you to evaluate budget allocation and spending patterns:

• Track Spending Trends: Review total spend over time to identify patterns or anomalies in ad budget usage. Adjust spend based on performance to maximize ROI.
• Compare Across Channels: Use Ad Spend data to compare Taboola with other ad platforms, helping to allocate budgets where they yield the best results.
• Optimize Budget Allocation: If Ad Spend is high but results are underwhelming, consider reallocating some of your budget to better-performing campaigns or platforms.

Related Metrics

• Taboola Conversions: Gives context to the efficiency of your ad spend, showing how many conversions result from the investment.
• Taboola ROAS: Assesses the return on ad spend, indicating if your revenue justifies the investment in Taboola.
• Taboola Impressions: Shows reach, which, paired with spend, helps evaluate cost efficiency and audience engagement.

Example Use

Prompt

What's my total Taboola Ad Spend over the past 30 days?

Response

Query

SELECT
  adt.channel AS channel,
  COALESCE(SUM(adt.spend), 0) AS total_spend
FROM
  ads_table AS adt
WHERE
  adt.channel = 'taboola'
  AND adt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE()  - 1
GROUP BY
  adt.channel;