Sessions Table

The Sessions table tracks unique visits to your website, capturing key information like the session's start time, visitor device details, and the source of traffic. Querying this table reveals patterns in site engagement, such as peak visit times, popular devices, and effective marketing channels, enabling targeted improvements and strategic planning.

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Note
event_date is a required field for queries on this table.
A session in Triple Whale is defined as a visit on your website from a Direct, Referral, or UTM source. Sessions are unique per visitor and per tab. A new session starts after 30 minutes of inactivity, or when navigating to a URL with different UTM parameters.

Dimensions

Dimensions are immutable properties that can be used for grouping data.

Title	ID	Type	Description
Event Hour	`event_hour`	string	The hour of the day the website session started, according to a 24-hour clock. Based on the time zone of the shop at the start time of the session. Example values: `07`, `16`, `21`
Event Date	`event_date`	date	The date the website session started. Based on the time zone of the shop at the start time of the session.
Event Day	`event_date.day`	date	The day on which the event occurred. Derived from `event_date`.
Event Week	`event_date.week`	date	The Sunday of the week during which the event occurred. Derived from `event_date`.
Event Month	`event_date.month`	date	The month during which the event occurred. Derived from `event_date`.
Event Quarter	`event_date.quarter`	date	The first month of the quarter during which the event occurred. Derived from `event_date`.
Event Year	`event_date.year`	date	The year during which the event occurred. Derived from `event_date`.
Ad ID	`ad_id`	string	The unique ID for the ad associated with the session. Assigned by the ad platform, captured by Triple Pixel in the UTM query parameters. Example value: `120210439891110007`
Ad Set ID	`adset_id`	string	The unique ID for the ad set associated with the session. Assigned by the ad platform, captured by Triple Pixel in the UTM query parameters. Example value: `120210439890740003`
Web Browser	`browser`	string	The web browser of the session where the order originated. Example values: `Chrome`, `Firefox`, `Safari`
Campaign ID	`campaign_id`	string	The unique ID for the marketing campaign associated with the session. Assigned by the ad platform, captured by Triple Pixel in the UTM query parameters. Example values: `23852438666180053`, `531011533`, `20620285829`
Channel	`channel`	string	The platform through which the ad was delivered. Derived from UTM parameters and standardized (e.g. a UTM value of `fb` is standardized to `facebook-ads` in Triple Whale). Example values: `facebook-ads`, `tiktok-ads`, `Direct`
Session City	`city`	string	The city of the session where the order originated. Example values: `San Francisco`, `Tel Aviv`, `Kyiv`
Session Country	`country`	string	The country of the session where the order originated. Example values: `United Kingdom`, `New Zealand`, `United Arab Emirates`
Device	`device`	string	The type of device used by the visitor for the session. Example values: `mobile`, `desktop`, `tablet`, `wearable`
Device Model	`device_model`	string	The device model used by the visitor for the session. Example values: `SM-A022M`, `CPH2305`, `Note 12`
Domain	`domain`	string	The domain through which the session was initiated. Example value: `exampleshop.com`
Event Date Timezone	`event_date_timezone`	string	The time zone in which the `event_date` and `event_hour` are based. Equivalent to the designated timezone of the shop according to the timezone database .
Is New Visitor	`is_new_visitor`	boolean	True if the session was initiated by a first-time visitor. Possible Values: `true`, `false`
Landing Page	`landing_page`	string	The URL path (without query parameters) of the page the visitor landed after clicking on an ad or link, indicating the first page viewed in a session. Example value: `/myshop/collections/green_sweater`
Session ID	`session_id`	string	The unique session ID assigned by Triple Pixel. Example value: `cltlok4y634IRw62AZ_1710700966152`
Session Start Timestamp	`session_start_ts`	timestamp	The time at which the visitor initiated the session. Formatted according to the ISO 8601 international standard. Example value: `2022-06-15T19:26:30.000Z`
Triple Pixel ID	`triple_id`	string	The unique ID assigned by Triple Pixel to track visitors across sessions. Example value: `cltlok4y634IRw62AZ`
UTM Medium	`utm_medium`	string	The UTM medium parameter captured by Triple Pixel from the ad URL Example values: `sponsored`, `paid`, `profile_link`
UTM Source	`utm_source`	string	The source of traffic to the site, captured by Triple Pixel in the UTM query parameters. Example values: `web`, `pos`, `tiktok`

Measures

Measures are numeric fields that can be aggregated and/or combined to calculate new metrics.

Title	ID	Type	Description
Session Duration	`session_elapsed_time`	numeric	The total duration of time elapsed during the session, measured in seconds.
Session Page Views	`session_page_views`	numeric	Number of pages viewed during a website session.

Derived

Derived fields are metrics that are pre-calculated using multiple measures or advanced formulas.

Title	ID	Type	Description
Pixel Sessions	`session_count`	formula	The Pixel-reported number of online store sessions. Note that Triple Whale defines and tracks sessions differently from the main sales platform so there may be variance between the two. Learn how Triple Whale defines and tracks sessions.

Title

Type

Description

Pixel Sessions

session_count

formula

The Pixel-reported number of online store sessions.

Note that Triple Whale defines and tracks sessions differently from the main sales platform so there may be variance between the two. Learn how Triple Whale defines and tracks sessions.

Updated about 1 month ago

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Dimensions

Measures

Derived

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Note