Sessions Table

The Sessions table tracks unique visits to your website, capturing key information like the session's start time, visitor device details, and the source of traffic. Querying this table reveals patterns in site engagement, such as peak visit times, popular devices, and effective marketing channels, enabling targeted improvements and strategic planning.

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Note

event_date is a required field for queries on this table.

A session in Triple Whale is defined as a visit on your website from a Direct, Referral, or UTM source. Sessions are unique per visitor and per tab. A new session starts after 30 minutes of inactivity, or when navigating to a URL with different UTM parameters.

Dimensions

Dimensions are immutable properties that can be used for grouping data.

ID	Type	Description
event_date	date	The date the session started.
event_date.day	date	The day the session started. Derived from event_date.
event_date.week	date	The Sunday of the week during which the session started. Derived from event_date.
event_date.month	date	The month during which the session started. Derived from event_date.
event_date.quarter	date	The first month of the quarter during which the session started. Derived from event_date.
event_date.year	date	The year during which the session started. Derived from event_date.
event_hour	string	The hour of the day the session started, according to a 24-hour clock. Based on the time zone of the shop at the start time of the session. Example values: 07, 16, 21
event_date_timezone	string	The time zone in which the event_date and event_hour are based.
is_new_visitor	boolean	True if the session was initiated by a first-time visitor.
session_start_ts	timestamp	The time at which the visitor initiated the session. Formatted according to the ISO 8601 international standard. Example value: 2022-06-15T19:26:30.000Z
domain	string	The domain through which the session was initiated (e.g. your shop website domain).
landing_page	string	The URL path (without query parameters) of the page the visitor landed after clicking on an ad or link, indicating the first page viewed in a session.
triple_id	string	The unique ID assigned by Triple Pixel to track visitors across sessions. Example value: cltlok4y634IRw62AZ
session_id	string	The unique session ID assigned by Triple Pixel. Example value: cltlok4y634IRw62AZ_1710700966152
channel	string	The platform through which the ad was delivered. Derived from UTM parameters and standardized (e.g. fb becomes facebook-ads). Example values: facebook-ads, tiktok-ads, Direct
campaign_id	string	The unique ID for the marketing campaign associated with the session. Derived from UTM parameters.
ad_set_id	string	The unique ID for the ad set associated with the session. Assigned by the ad platform, captured by Triple Pixel in the UTM query parameters.
ad_id	string	The unique ID for the ad associated with the session. Assigned by the ad platform, captured by Triple Pixel in the UTM query parameters.
device	string	The type of device used by the visitor (e.g. desktop, tablet, mobile, wearable) for the session.
device_model	string	The device model used by the visitor (e.g. iPhone 12, Galaxy S21).
browser	string	The web browser used by the visitor for the session (e.g. Chrome, Safari).
country	string	The country from which the session originated. Note: Same as session_country in the Pixel Orders table.
city	string	The city from which the session originated. Note: Same as session_city in the Pixel Orders table.
utm_medium	string	The marketing medium used in the campaign (e.g. paid, sms, cpc), passed in the UTM query parameters.
utm_source	string	The source of traffic to the site (e.g. Instagram, Google, Facebook), passed in the UTM query parameters.

Measures

Measures are numeric fields that can be aggregated and/or combined to calculate new metrics.

Title	ID	Type	Description
Session Page Views	session_page_views	numeric	The total number of page views during the session.
Session Duration	session_elapsed_time	numeric	The total duration of time elapsed during the session, measured in seconds.

Derived

Derived fields are metrics that are pre-calculated using multiple measures or advanced formulas.

Title	ID	Type	Description
Sessions	session_count	formula	Total number of online store sessions. Note that Triple Whale defines and tracks sessions differently from the main sales platform (MSP) so there may be variance between the two. Learn how Triple Whale defines and tracks sessions.