TikTok Conversions (Purchases)

conversions

Overview

TikTok Conversions (Purchases) represent the total number of purchases as reported by TikTok.

📘

TikTok Conversions = Number of Purchases Reported by TikTok

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Conversions = SUM(conversions) --> Ads table
TikTok Ads = where channel = 'tiktok-ads'

Insights and Actions

TikTok Conversions (Purchases) track the number of purchases attributed to TikTok ads, providing insight into the effectiveness of your campaigns on the platform.

• Evaluate Campaign Success: Monitor TikTok conversions to assess how well your ads are converting views into purchases, giving you a clear measure of success.
• Optimize Ads: Use conversion data to identify high-performing ads and double down on those strategies to maximize purchases.
• Target Audience Refinement: Analyze conversion trends to refine your audience targeting, focusing on segments that are most likely to convert.
• Compare Channel Effectiveness: Compare TikTok conversions to other platforms to determine where to focus your ad budget for the best results.

Example Use

Prompt

How many TikTok-reported conversions were there yesterday?

Response

Query

SQL

SELECT
  SUM(adt.conversions) AS conversions
FROM
  ads_table AS adt
WHERE
  adt.channel = 'tiktok-ads'
  AND adt.event_date = '2024-09-28';