TikTok Impressions

impressions

Overview

TikTok Impressions refers to the number of impressions as reported by TikTok.

📘

TikTok Impressions = Total TikTok-Reported Impressions

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Impressions = SUM(impressions) --> Ads table
TikTok Ads = where channel = 'tiktok-ads'

Insights and Actions

TikTok Impressions measure the total number of times your ads were displayed on TikTok, providing insights into the reach of your ad campaigns.

• Evaluate Ad Reach: Track TikTok impressions to understand how many users are seeing your ads and assess the overall visibility of your campaigns.
• Optimize Ad Delivery: Analyze impression data to determine if your ads are being served frequently enough to reach your target audience effectively.
• Adjust Campaign Strategies: If impressions are low, consider refining targeting or increasing your budget to boost visibility.
• Monitor Performance Trends: Use impression trends to spot any fluctuations in ad performance and make necessary adjustments to maintain or improve reach.

Example Use

Prompt

What's my total number of TikTok impressions over the last 7 days?

Response

Query

SQL

SELECT
  SUM(adt.impressions) AS total_tiktok_impressions
FROM
  ads_table AS adt
WHERE
  adt.channel = 'tiktok-ads'
  AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1;