Outbrain All Conversions

all_conversions

Overview

Outbrain All Conversions refers the total number of conversions of all types (e.g. purchases, registrations, subscriptions, applications), as reported by Outbrain.

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Outbrain All Conversions = Total Outbrain-Reported All Conversions

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

All Conversions = SUM(all_conversions) --> Ads table
Outbrain Ads = where channel = 'outbrain'

Insights and Actions

Outbrain All Conversions measures the total number of conversions reported by Outbrain, providing an overall view of campaign performance and engagement effectiveness.

• Evaluate Overall Engagement: A high number of conversions indicates strong audience response. Consider increasing ad spend to further capitalize on successful campaigns.
• Monitor Campaign Effectiveness: Track changes in conversion trends to assess if your campaigns maintain audience interest over time. A drop may suggest it’s time to refresh creative or messaging.
• Optimize for Conversion Growth: If conversions are steady but not growing, experiment with different ad formats, targeting, or call-to-action strategies to boost engagement.

Related Metrics

• Outbrain Impressions: Helps gauge the reach of your ads. High impressions with low conversions may indicate a need for targeting adjustments.
• Outbrain CTR: Offers insight into how well your ads drive clicks, providing a leading indicator of potential conversion success.
• Outbrain Spend: Puts conversion numbers in context by evaluating how ad spend aligns with conversion volume, supporting budget efficiency analysis.

Example Use

Prompt

What's my Outbrain all conversion value over the last 7 days?

Response

Query

SQL

SELECT
  p.channel AS channel,
  SUM(p.all_conversion_value) AS all_conversion_value
FROM
  ads_table AS p
WHERE
  p.channel = 'outbrain'
  AND p.event_date BETWEEN CURRENT_DATE() - INTERVAL 7 DAY AND CURRENT_DATE()  - INTERVAL 1 DAY
GROUP BY
  p.channel;