Outbrain All Conversions
all_conversions
Overview
Outbrain All Conversions refers the total number of conversions of all types (e.g. purchases, registrations, subscriptions, applications), as reported by Outbrain.
Outbrain All Conversions = Total Outbrain-Reported All Conversions
The calculation is based on data from the Ads table.
Detailed Breakdown
The formula above is derived from the following components:
All Conversions = SUM(all_conversions)
--> Ads table
Outbrain Ads = where channel = 'outbrain'
Insights and Actions
Outbrain All Conversions measures the total number of conversions reported by Outbrain, providing an overall view of campaign performance and engagement effectiveness.
- Evaluate Overall Engagement: A high number of conversions indicates strong audience response. Consider increasing ad spend to further capitalize on successful campaigns.
- Monitor Campaign Effectiveness: Track changes in conversion trends to assess if your campaigns maintain audience interest over time. A drop may suggest itβs time to refresh creative or messaging.
- Optimize for Conversion Growth: If conversions are steady but not growing, experiment with different ad formats, targeting, or call-to-action strategies to boost engagement.
Related Metrics
- Outbrain Impressions: Helps gauge the reach of your ads. High impressions with low conversions may indicate a need for targeting adjustments.
- Outbrain CTR: Offers insight into how well your ads drive clicks, providing a leading indicator of potential conversion success.
- Outbrain Spend: Puts conversion numbers in context by evaluating how ad spend aligns with conversion volume, supporting budget efficiency analysis.
Example Use
Prompt
What's my Outbrain all conversion value over the last 7 days?
Response
Query
SELECT
p.channel AS channel,
SUM(p.all_conversion_value) AS all_conversion_value
FROM
ads_table AS p
WHERE
p.channel = 'outbrain'
AND p.event_date BETWEEN CURRENT_DATE() - INTERVAL 7 DAY AND CURRENT_DATE() - INTERVAL 1 DAY
GROUP BY
p.channel;
Updated about 1 month ago