Pinterest CV

conversion_value

Overview

Pinterest Conversion Value (Pinterest CV) refers to the total conversion value as reported by Pinterest.

📘

Pinterest CV = Total Pinterest-Reported Conversion Value

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Conversion Value (CV) = SUM(conversion_value) --> Ads table
Pinterest Ads = where channel = 'pinterest-ads'

Insights and Actions

Pinterest Conversion Value helps you measure the revenue generated by your Pinterest ads. Tracking this metric is key for evaluating ad performance and guiding ad strategy decisions:

• Assess Campaign Performance: Use Pinterest CV to gauge how much revenue individual campaigns generate.
• Optimize Ad Spend: If Pinterest CV is lower than expected, adjust your ad budget and campaigns to improve results.
• Refine Targeting: Low conversion value with high ad spend could mean your ads need better audience targeting.
• Improve Ad Creative: If impressions are high but CV is low, consider improving the quality or relevance of your ad content.

Related Metrics

• Pinterest ROAS: Helps determine if the conversions are generating enough revenue relative to your ad spend.
• Pinterest Clicks: Provides insight into how well your ads are driving traffic to your site, a key driver for conversions.
• Pinterest Ad Spend: Offers context on the cost you're incurring to generate conversions and helps correlate spending with CV and ROAS.

Example Use

Prompt

What's my total Pinterest-reported conversion value over the last 7 days?

Response

Query

SQL

SELECT
  SUM(adt.conversion_value) AS total_conversion_value
FROM
  ads_table AS adt
WHERE
  adt.channel = 'pinterest-ads'
  AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1;