LinkedIn Ad Spend
spend
Overview
LinkedIn Ad Spend refers to the total amount of money spent on advertising through LinkedIn Ads.
LinkedIn Ad Spend = Ad Spend on LinkedIn
The calculation is based on data from the Ads table.
Detailed Breakdown
The formula above is derived from the following components:
Ad Spend = SUM(spend)
--> Ads table
LinkedIn Ads = where channel = 'linkedin'
Insights and Actions
LinkedIn Ad Spend helps you track your total investment in LinkedIn advertising, enabling informed decisions about budget allocation and campaign performance:
- Assess LinkedIn Campaign ROI: Compare LinkedIn ad spend with metrics like ROAS or conversion value to evaluate the return on your investment in this platform.
- Optimize LinkedIn Ad Strategies: Use spend data to identify high-performing campaigns and allocate more budget to these, while reducing spend on underperforming ones.
- Monitor Spending Trends: Analyze LinkedIn ad spend over time to detect increases or inefficiencies, ensuring your ad budget is managed effectively.
Related Metrics
- LinkedIn ROAS: Complements ad spend by indicating how much revenue is generated for every dollar spent, helping evaluate campaign profitability.
- LinkedIn Click-Through Rate (CTR): Provides insight into ad engagement, showing if higher ad spend translates into greater audience interest.
- LinkedIn Conversions (Purchases): Tracks the effectiveness of your LinkedIn ads in driving purchases, offering a clearer picture of campaign success.
Example Use
Prompt
What's my total LinkedIn Ad Spend over the past 30 days?
Response
Query
SELECT
adt.channel AS channel,
COALESCE(SUM(adt.spend), 0) AS total_spend
FROM
ads_table AS adt
WHERE
adt.channel = 'linkedin'
AND adt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE() - 1
GROUP BY
adt.channel;
Updated 12 days ago