LinkedIn Ad Spend

spend

Overview

LinkedIn Ad Spend refers to the total amount of money spent on advertising through LinkedIn Ads.

📘

LinkedIn Ad Spend = Ad Spend on LinkedIn

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Ad Spend = SUM(spend) --> Ads table
LinkedIn Ads = where channel = 'linkedin'

Insights and Actions

LinkedIn Ad Spend helps you track your total investment in LinkedIn advertising, enabling informed decisions about budget allocation and campaign performance:

• Assess LinkedIn Campaign ROI: Compare LinkedIn ad spend with metrics like ROAS or conversion value to evaluate the return on your investment in this platform.
• Optimize LinkedIn Ad Strategies: Use spend data to identify high-performing campaigns and allocate more budget to these, while reducing spend on underperforming ones.
• Monitor Spending Trends: Analyze LinkedIn ad spend over time to detect increases or inefficiencies, ensuring your ad budget is managed effectively.

Related Metrics

• LinkedIn ROAS: Complements ad spend by indicating how much revenue is generated for every dollar spent, helping evaluate campaign profitability.
• LinkedIn Click-Through Rate (CTR): Provides insight into ad engagement, showing if higher ad spend translates into greater audience interest.
• LinkedIn Conversions (Purchases): Tracks the effectiveness of your LinkedIn ads in driving purchases, offering a clearer picture of campaign success.

Example Use

Prompt

What's my total LinkedIn Ad Spend over the past 30 days?

Response

Query

SQL

SELECT
  adt.channel AS channel,
  COALESCE(SUM(adt.spend), 0) AS total_spend
FROM
  ads_table AS adt
WHERE
  adt.channel = 'linkedin'
  AND adt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE()  - 1
GROUP BY
  adt.channel;