Criteo Impressions (Displays)
impressions
Overview
Criteo Impressions (Displays) refers to the number of impressions as reported by Criteo.
Criteo Impressions = Total Criteo-Reported Impressions
The calculation is based on data from the Ads table.
Detailed Breakdown
The formula above is derived from the following components:
Impressions = SUM(impressions)
--> Ads table
Criteo Ads = where channel = 'criteo'
Insights and Actions
Criteo Impressions (Displays) represent the number of ad impressions served on publishers via Criteo, helping gauge ad reach and exposure. Monitoring impressions can help refine targeting and optimize ad visibility.
- Assess Reach: High impressions indicate strong visibility. If impressions are low, consider adjusting ad bids or expanding audience targeting to increase exposure.
- Optimize Ad Frequency: If impressions are high but engagement is low, you may be reaching the same users repeatedly. Evaluate frequency settings to prevent ad fatigue.
- Improve Ad Creative: Low impressions could result from low-quality scores or relevance. Experiment with new ad visuals or messaging to increase visibility.
Related Metrics
- Criteo Clicks: Provides insight into engagement, showing how many viewers clicked on your ad.
- Criteo CTR: Helps determine how effectively impressions are converting to clicks, giving a measure of ad relevance.
- Criteo Conversion Rate: Indicates the percentage of impressions leading to conversions, helping you assess ad effectiveness in driving results.
Example Use
Prompt
What's my total number of Criteo impressions over the last 7 days?
Response
Query
SELECT
pj.channel,
SUM(pj.impressions) AS impressions
FROM
pixel_joined_tvf () AS pj
WHERE
pj.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE() - 1
AND pj.channel = 'criteo'
GROUP BY
pj.channel
Updated about 1 month ago