Criteo Impressions (Displays)

impressions

Overview

Criteo Impressions (Displays) refers to the number of impressions as reported by Criteo.

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Criteo Impressions = Total Criteo-Reported Impressions

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Impressions = SUM(impressions) --> Ads table
Criteo Ads = where channel = 'criteo'

Insights and Actions

Criteo Impressions (Displays) represent the number of ad impressions served on publishers via Criteo, helping gauge ad reach and exposure. Monitoring impressions can help refine targeting and optimize ad visibility.

• Assess Reach: High impressions indicate strong visibility. If impressions are low, consider adjusting ad bids or expanding audience targeting to increase exposure.
• Optimize Ad Frequency: If impressions are high but engagement is low, you may be reaching the same users repeatedly. Evaluate frequency settings to prevent ad fatigue.
• Improve Ad Creative: Low impressions could result from low-quality scores or relevance. Experiment with new ad visuals or messaging to increase visibility.

Related Metrics

• Criteo Clicks: Provides insight into engagement, showing how many viewers clicked on your ad.
• Criteo CTR: Helps determine how effectively impressions are converting to clicks, giving a measure of ad relevance.
• Criteo Conversion Rate: Indicates the percentage of impressions leading to conversions, helping you assess ad effectiveness in driving results.

Example Use

Prompt

What's my total number of Criteo impressions over the last 7 days?

Response

Query

SQL

SELECT
  pj.channel,
  SUM(pj.impressions) AS impressions
FROM
  pixel_joined_tvf () AS pj
WHERE
  pj.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1
  AND pj.channel = 'criteo'
GROUP BY
  pj.channel