Criteo Visits

visits

Overview

Criteo Visits represent the number of visits as reported by Criteo.

📘

Criteo Visits = Total Criteo-Reported Visits

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Visits = SUM(visits) --> Ads table
Criteo Ads = where channel = 'criteo'

Insights and Actions

Criteo Visits show the volume of traffic your Criteo ads are driving to your site, helping you assess the reach and effectiveness of your campaigns:

• Evaluate Ad Reach: A high number of visits indicates your ads are successfully reaching a wide audience. If visits are low, revisit targeting settings to improve reach.
• Gauge Audience Engagement: If visits are high but conversions are low, consider optimizing landing pages or ad creatives to better engage visitors.
• Track Traffic Trends: Regularly monitor visit trends to identify peak periods and adjust ad placements to capitalize on times of high traffic.

Related Metrics

• Criteo Click-Through Rate (CTR): Measures engagement by showing how often your ads lead to clicks, indicating ad appeal and relevance.
• Criteo Conversions: Indicates if visits are translating into conversions, helping you evaluate the quality of the traffic generated.
• Criteo Cost Per Visit: Assesses spend efficiency, letting you see if the cost per visit aligns with your budget goals.

Example Use

Prompt

How many Criteo visits were there over the past 7 days?

Response

Query

SQL

SELECT
  SUM(adt.visits) AS total_visits
FROM
  ads_table AS adt
WHERE
  adt.channel = 'criteo'
  AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1;