Criteo Visits
visits
Overview
Criteo Visits represent the number of visits as reported by Criteo.
Criteo Visits = Total Criteo-Reported Visits
The calculation is based on data from the Ads table.
Detailed Breakdown
The formula above is derived from the following components:
Visits = SUM(visits)
--> Ads table
Criteo Ads = where channel = 'criteo'
Insights and Actions
Criteo Visits show the volume of traffic your Criteo ads are driving to your site, helping you assess the reach and effectiveness of your campaigns:
- Evaluate Ad Reach: A high number of visits indicates your ads are successfully reaching a wide audience. If visits are low, revisit targeting settings to improve reach.
- Gauge Audience Engagement: If visits are high but conversions are low, consider optimizing landing pages or ad creatives to better engage visitors.
- Track Traffic Trends: Regularly monitor visit trends to identify peak periods and adjust ad placements to capitalize on times of high traffic.
Related Metrics
- Criteo Click-Through Rate (CTR): Measures engagement by showing how often your ads lead to clicks, indicating ad appeal and relevance.
- Criteo Conversions: Indicates if visits are translating into conversions, helping you evaluate the quality of the traffic generated.
- Criteo Cost Per Visit: Assesses spend efficiency, letting you see if the cost per visit aligns with your budget goals.
Example Use
Prompt
How many Criteo visits were there over the past 7 days?
Response
Query
SELECT
SUM(adt.visits) AS total_visits
FROM
ads_table AS adt
WHERE
adt.channel = 'criteo'
AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE() - 1;
Updated 29 days ago