Overview

Axon Clicks refers to the number of clicks as reported by Axon.

📘

Axon Clicks = Total Axon-Reported Clicks

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

• Clicks = SUM(clicks) --> Ads table
• Axon Ads = where channel = 'applovin'

Insights and Actions

Axon Clicks measures how many times users engage with your ads, providing insights into ad effectiveness and audience interest:

• Gauge Campaign Engagement: Monitor clicks to see if users find your ads compelling. Low clicks may indicate a need to adjust creatives or targeting.
• Optimize Budget Allocation: Compare clicks across campaigns to identify high-performing segments and reallocate spend for better results.
• Enhance Ad Relevance: Use click data to refine audience targeting, ensuring your ads appear to users who are most likely to engage.

Related Metrics

• Axon Impressions: Shows the number of ad views, helping you contextualize clicks by measuring overall reach.
• Axon CTR: Calculates the percentage of impressions that result in clicks, indicating how engaging your ads are.
• Axon Conversions: Tracks how many clicks turn into valuable actions, giving a fuller picture of campaign effectiveness.

Example Use

Prompt

What's my total number of Axon (AppLovin) clicks over the last 30 days?

Response

Query

SELECT
  SUM(adt.clicks) AS total_clicks
FROM
  ads_table AS adt
WHERE
  adt.channel = 'applovin'
  AND adt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE()  - 1;