Overview

Facebook Conversions (Purchases) represent the number of purchases on your main shop and your Meta shop, as reported by Facebook.

📘
Facebook Conversions = Number of Purchases Reported by Facebook

The calculation is based on data from the Ads table.

The formula above is derived from the following components:

Conversions = SUM(conversions) --> Ads table
Facebook Ads = where channel = 'facebook-ads'

Insights and Actions

Facebook Conversions (Purchases) provide crucial insights into how effectively your Facebook ads are driving sales:

Measure Campaign Effectiveness: Track Facebook-reported purchases to evaluate the direct impact of your ads on sales. This helps in identifying high-performing campaigns that generate the most conversions.
Optimize Ad Spend: Analyze which ads or ad sets are contributing the most to reported purchases and allocate more budget toward these campaigns to maximize returns.
Refine Audience Targeting: Use purchase data to identify which audiences are converting the most, allowing you to focus your targeting on high-value segments.
Improve Product and Offer Positioning: Identify which products or offers are driving the most purchases through Facebook ads, then adjust your messaging and strategy to replicate that success.

How many Facebook-reported conversions were there yesterday?

SELECT
  SUM(adt.conversions) AS conversions
FROM
  ads_table AS adt
WHERE
  adt.channel = 'facebook-ads'
  AND adt.event_date = '2024-09-28';