TikTok CPA
cpa
Overview
TikTok Cost per Acquisition (CPA) measures the total TikTok advertising cost required to acquire one paying customer.
TikTok CPA = TikTok Ad Spend / TikTok-Reported Conversions
The calculation is based on data from the Ads table.
Detailed breakdown
The formula above is derived from the following components:
Ad Spend = SUM(spend)
--> Ads table
Channel-Reported Conversions (Purchases) = SUM(conversions)
--> Ads table
TikTok Ads = where channel = 'tiktok-ads'
Insights and Actions
TikTok Cost per Acquisition (CPA) measures how much you’re spending on TikTok ads to convert a user into a paying customer, providing a clear view of your ad efficiency.
- Optimize Ad Spend: Track CPA to understand how much you’re spending to acquire each customer and adjust your budgets to lower this cost.
- Improve Targeting: Analyze CPA across different audiences to identify segments that convert more cost-effectively, helping you refine targeting.
- Test Campaign Strategies: Experiment with ad creatives and messaging to lower your CPA by finding combinations that convert more efficiently.
- Monitor Campaign Efficiency: Use CPA trends to spot campaigns with rising costs and adjust tactics to maintain a sustainable acquisition cost.
Example Use
Prompt
What's my channel-reported TikTok CPA over the last 30 days?
Response
Query
SELECT
a.channel AS channel,
COALESCE(SUM(a.spend) / NULLIF(SUM(a.conversions), 0), 0) AS cpa
FROM
ads_table AS a
WHERE
a.channel = 'tiktok-ads'
AND a.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE() - 1
GROUP BY
a.channel
ORDER BY
cpa DESC;
Updated 29 days ago