Affluencer Hub Table

The Affluencer Hub table contains Triple-Whale-managed affluencer (influencer/affiliate) profiles with discount codes, expense configurations, and tracking links. One row per affluencer profile currently available in Affluencer Hub.

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Table Guide

What You Can Answer With This Table

  • What is each affluencer costing me, and how is that trending over time? — use spend, event_date, name
  • Which discount codes and tracking links belong to each affluencer? — use discount_codes.code, links.url, name
  • What are my expense commitments by type and cadence? — use expenses.spend_type, expenses.amount, expenses.recurring_cadence

Before You Query

  • Required field: event_date
  • Selecting spend returns one row per affluencer profile per day.
  • spend is calculated dynamically per row, not stored. Per-order expenses (expenses.spend_type = 'per_order') are computed from Triple Attribution-attributed pixel orders matched to the affluencer by name. Fixed/recurring expenses (expenses.spend_type = 'fixed') are prorated across each expense's active date range using expenses.recurring_cadence and expenses.recurring_interval_length.
  • Each expenses line item has its own start_date / end_date. Only line items active on the row's event_date contribute to that day's spend.

When to Use a Different Table

  • Use Affiliates table when you need performance from external affiliate platforms. The Affluencer Hub table is for profiles, codes, expenses, and links configured directly in Triple Whale.
  • Use Pixel Orders table when you need order-level Pixel-attributed transactions from affluencer-driven traffic; filter by channel = 'influencers'. The Affluencer Hub table is for affluencer configuration and computed cost.
  • Use Pixel Joined table when you need attributed performance from affluencer-driven traffic; filter by channel = 'influencers'. The Affluencer Hub table is for affluencer configuration and computed cost.

View the full Triple Whale Data Ontology →

Dimensions

Dimensions are immutable properties that can be used for grouping data.

TitleIDTypeDescription
Event Dateevent_datedateThe date the order was placed. Based on the shop time zone at the moment of the event (or user time zone when no sales platform is connected).
Event Dayevent_date.daydateThe day on which the event occurred. Derived from event_date.
Event Weekevent_date.weekdateThe Sunday of the week during which the event occurred. Derived from event_date.
Event Monthevent_date.monthdateThe month during which the event occurred. Derived from event_date.
Event Quarterevent_date.quarterdateThe first month of the quarter during which the event occurred. Derived from event_date.
Event Yearevent_date.yeardateThe year during which the event occurred. Derived from event_date.
Affluencer Sourceaffluencer_sourcestring

How the affluencer profile was created.

Example values: upload, client, auto_create, backfill

Discount Codesdiscount_codesrecord repeatedA list of the discount codes associated with the affluencer.
Discount Codediscount_codes.codestring

The actual code used to attribute orders to the affluencer.

Example values: JEN20, UMICH, ARKNUTRITION

Discount Code Start Datediscount_codes.start_datedate

The start date the discount code is valid.

Example value: 2024-08-02 00:00:00

Discount Code End Datediscount_codes.end_datedate

The end date the discount code is valid.

Example value: 2025-08-02 00:00:00

Expensesexpensesrecord repeatedA list of expense records assigned to the affluencer.
Expense IDexpenses.idstring

A unique identifier for the expense.

Example value: 37f1ad60-2ce9-4733-b6d9-4b3d13307e42

Expense Typeexpenses.spend_typestring

Indicates the category of the expense.

Example values: per_order, fixed

Expense Amount Typeexpenses.amount_typestring

Indicates whether the expense is a percentage of sales or a fixed amount (currency).

Example values: percentage, currency

Expense Is Recurringexpenses.is_recurringboolean

Indicates whether this expense recurs on a regular cadence (e.g. monthly) or is a one-time expense.

Possible values: true, false

Expense Recurring Cadenceexpenses.recurring_cadencestring

Frequency of the recurring expense.

Example values: one_time, week, month

Expense Start Dateexpenses.start_datedate

The date the expense starts.

Example value: 2023-07-22

Expense End Dateexpenses.end_datedate

The date the expense ends (if applicable).

Example value: 2025-01-01

Expense Amountexpenses.amountnumericThe value of the expense.
Expense Recurring Interval Lengthexpenses.recurring_interval_lengthnumeric

Number of intervals between each recurring payment.

For example, if recurring_cadence = week and recurring_interval_length = 2, the expense recurs every two weeks.

Affluencer Linkslinksrecord repeatedA list of destination URLs tied to the affluencer, used for traffic and attribution.
Link IDlinks.idstringUnique identifier for the link, formatted: ${name}*${links.campaign}*${links.source}
Link Campaignlinks.campaignstringThe name of the campaign the link is associated with (e.g. summer-launch, holiday-sale).
Link Sourcelinks.sourcestring

The traffic source where this link is shared.

Example values: instagram, default

Link Storefront URLlinks.storefront_urlstring

The public-facing URL the affluencer is promoting

Example value: https://www.instagram.com/example

Link URLlinks.urlstring

The fully generated tracking URL that includes affluencer and link identifiers.

Example value: https://www.instagram.com/example?linkId=example_instagram&affluencerId=example

Affluencer Namenamestring

The name of the affluencer.

Example value: Jane Smith

SpendspendstringThe total amount of expenses.