Affluencer Hub Table
The Affluencer Hub table contains Triple-Whale-managed affluencer (influencer/affiliate) profiles with discount codes, expense configurations, and tracking links. One row per affluencer profile currently available in Affluencer Hub.
Table GuideWhat You Can Answer With This Table
- What is each affluencer costing me, and how is that trending over time? — use
spend,event_date,name- Which discount codes and tracking links belong to each affluencer? — use
discount_codes.code,links.url,name- What are my expense commitments by type and cadence? — use
expenses.spend_type,expenses.amount,expenses.recurring_cadenceBefore You Query
- Required field:
event_date- Selecting
spendreturns one row per affluencer profile per day.spendis calculated dynamically per row, not stored. Per-order expenses (expenses.spend_type = 'per_order') are computed from Triple Attribution-attributed pixel orders matched to the affluencer by name. Fixed/recurring expenses (expenses.spend_type = 'fixed') are prorated across each expense's active date range usingexpenses.recurring_cadenceandexpenses.recurring_interval_length.- Each
expensesline item has its ownstart_date/end_date. Only line items active on the row'sevent_datecontribute to that day'sspend.When to Use a Different Table
- Use Affiliates table when you need performance from external affiliate platforms. The Affluencer Hub table is for profiles, codes, expenses, and links configured directly in Triple Whale.
- Use Pixel Orders table when you need order-level Pixel-attributed transactions from affluencer-driven traffic; filter by
channel = 'influencers'. The Affluencer Hub table is for affluencer configuration and computed cost.- Use Pixel Joined table when you need attributed performance from affluencer-driven traffic; filter by
channel = 'influencers'. The Affluencer Hub table is for affluencer configuration and computed cost.
Dimensions
Dimensions are immutable properties that can be used for grouping data.
| Title | ID | Type | Description |
|---|---|---|---|
| Event Date | event_date | date | The date the order was placed. Based on the shop time zone at the moment of the event (or user time zone when no sales platform is connected). |
| Event Day | event_date.day | date | The day on which the event occurred. Derived from event_date. |
| Event Week | event_date.week | date | The Sunday of the week during which the event occurred. Derived from event_date. |
| Event Month | event_date.month | date | The month during which the event occurred. Derived from event_date. |
| Event Quarter | event_date.quarter | date | The first month of the quarter during which the event occurred. Derived from event_date. |
| Event Year | event_date.year | date | The year during which the event occurred. Derived from event_date. |
| Affluencer Source | affluencer_source | string | How the affluencer profile was created. Example values: |
| Discount Codes | discount_codes | record repeated | A list of the discount codes associated with the affluencer. |
| Discount Code | discount_codes.code | string | The actual code used to attribute orders to the affluencer. Example values: |
| Discount Code Start Date | discount_codes.start_date | date | The start date the discount code is valid. Example value: |
| Discount Code End Date | discount_codes.end_date | date | The end date the discount code is valid. Example value: |
| Expenses | expenses | record repeated | A list of expense records assigned to the affluencer. |
| Expense ID | expenses.id | string | A unique identifier for the expense. Example value: |
| Expense Type | expenses.spend_type | string | Indicates the category of the expense. Example values: |
| Expense Amount Type | expenses.amount_type | string | Indicates whether the expense is a percentage of sales or a fixed amount (currency). Example values: |
| Expense Is Recurring | expenses.is_recurring | boolean | Indicates whether this expense recurs on a regular cadence (e.g. monthly) or is a one-time expense. Possible values: |
| Expense Recurring Cadence | expenses.recurring_cadence | string | Frequency of the recurring expense. Example values: |
| Expense Start Date | expenses.start_date | date | The date the expense starts. Example value: |
| Expense End Date | expenses.end_date | date | The date the expense ends (if applicable). Example value: |
| Expense Amount | expenses.amount | numeric | The value of the expense. |
| Expense Recurring Interval Length | expenses.recurring_interval_length | numeric | Number of intervals between each recurring payment. For example, if |
| Affluencer Links | links | record repeated | A list of destination URLs tied to the affluencer, used for traffic and attribution. |
| Link ID | links.id | string | Unique identifier for the link, formatted: ${name}*${links.campaign}*${links.source} |
| Link Campaign | links.campaign | string | The name of the campaign the link is associated with (e.g. summer-launch, holiday-sale). |
| Link Source | links.source | string | The traffic source where this link is shared. Example values: |
| Link Storefront URL | links.storefront_url | string | The public-facing URL the affluencer is promoting Example value: |
| Link URL | links.url | string | The fully generated tracking URL that includes affluencer and link identifiers. Example value: |
| Affluencer Name | name | string | The name of the affluencer. Example value: |
| Spend | spend | string | The total amount of expenses. |
Updated 10 days ago