Overview

Taboola Clicks refers to the number of clicks as reported by Taboola.

📘

Taboola Clicks = Total Taboola-Reported Clicks

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Clicks = SUM(clicks) --> Ads table
Taboola Ads = where channel = 'taboola'

Insights and Actions

Taboola Clicks highlight user engagement with your ads, showing how often users interact by clicking:

• Gauge Ad Effectiveness: High click volume suggests strong engagement with your ad. Low clicks may indicate a need for creative or message adjustments.
• Optimize Targeting: If clicks are concentrated within specific audience segments, consider refining targeting to amplify results.
• Improve Click-Through Rate (CTR): Compare clicks with impressions to assess CTR. High impressions but low clicks might signal a need to test different ad visuals or copy.

Related Metrics

• Taboola Impressions: Complements clicks by showing total ad visibility. High impressions with low clicks may indicate targeting or creative issues.
• Taboola CTR: Shows the effectiveness of clicks relative to impressions, providing insight into ad appeal.\
• Taboola Ad Spend: Offers perspective on spend efficiency relative to click volume, helping to optimize budget allocation.

Example Use

Prompt

What's my total number of Taboola clicks over the last 30 days?

Response

Query

SELECT
  SUM(adt.clicks) AS total_clicks
FROM
  ads_table AS adt
WHERE
  adt.channel = 'taboola'
  AND adt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE()  - 1;