Overview

AppLovin Impressions refers to the number of impressions as reported by AppLovin.

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AppLovin Impressions = Total AppLovin-Reported Impressions

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Impressions = SUM(impressions) --> Ads table
AppLovin Ads = where channel = 'applovin'

Insights and Actions

AppLovin Impressions indicates how often your ads are shown on the AppLovin network, providing insight into reach and visibility:

• Evaluate Ad Visibility: Track impressions regularly to ensure your campaigns are receiving sufficient exposure and adjust budgets or targeting if impressions fall below expectations.
• Optimize Timing and Placement: Analyze when and where impressions peak to refine scheduling and placements, potentially boosting audience engagement.
• Monitor Campaign Health: Pair impressions with engagement metrics like CTR to confirm that increased visibility translates into meaningful user actions.

Related Metrics

• AppLovin Ad Spend: Provides context for the cost of generating impressions, helping assess the efficiency of your spend.
• AppLovin Conversions: Reveals whether impressions are translating into desired outcomes (e.g., purchases or sign-ups).
• AppLovin CTR: Indicates how effectively impressions lead to clicks, showing the engagement rate of your ads.

Example Use

Prompt

What's my total number of AppLovin impressions over the last 7 days?

Response

Query

SELECT
  COALESCE(SUM(adt.impressions), 0) AS total_impressions
FROM
  ads_table AS adt
WHERE
  adt.event_date BETWEEN CURRENT_DATE() - INTERVAL 7 DAY AND CURRENT_DATE()  - INTERVAL 1 DAY
  AND adt.channel = 'applovin';