Axon by Applovin Impressions
impressions
Overview
Axon Impressions refers to the number of impressions as reported by Axon.
Axon Impressions = Total Axon-Reported Impressions
The calculation is based on data from the Ads table.
Detailed Breakdown
The formula above is derived from the following components:
- Impressions =
SUM(impressions)
--> Ads table - Axon Ads =
where channel = 'applovin'
Insights and Actions
Axon Impressions indicates how often your ads are shown on the Axon network, providing insight into reach and visibility:
- Evaluate Ad Visibility: Track impressions regularly to ensure your campaigns are receiving sufficient exposure and adjust budgets or targeting if impressions fall below expectations.
- Optimize Timing and Placement: Analyze when and where impressions peak to refine scheduling and placements, potentially boosting audience engagement.
- Monitor Campaign Health: Pair impressions with engagement metrics like CTR to confirm that increased visibility translates into meaningful user actions.
Related Metrics
- Axon Ad Spend: Provides context for the cost of generating impressions, helping assess the efficiency of your spend.
- Axon Conversions: Reveals whether impressions are translating into desired outcomes (e.g., purchases or sign-ups).
- Axon CTR: Indicates how effectively impressions lead to clicks, showing the engagement rate of your ads.
Example Use
Prompt
What's my total number of Axon (AppLovin) impressions over the last 7 days?
Response

Query
SELECT
SUM(adt.impressions) AS impressions
FROM
ads_table AS adt
WHERE
adt.channel = 'applovin'
AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE() - 1
Updated 9 days ago