Axon by Applovin Impressions

impressions

Overview

Axon Impressions refers to the number of impressions as reported by Axon.

📘

Axon Impressions = Total Axon-Reported Impressions

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

  • Impressions = SUM(impressions) --> Ads table
  • Axon Ads = where channel = 'applovin'

Insights and Actions

Axon Impressions indicates how often your ads are shown on the Axon network, providing insight into reach and visibility:

  • Evaluate Ad Visibility: Track impressions regularly to ensure your campaigns are receiving sufficient exposure and adjust budgets or targeting if impressions fall below expectations.
  • Optimize Timing and Placement: Analyze when and where impressions peak to refine scheduling and placements, potentially boosting audience engagement.
  • Monitor Campaign Health: Pair impressions with engagement metrics like CTR to confirm that increased visibility translates into meaningful user actions.

Related Metrics

  • Axon Ad Spend: Provides context for the cost of generating impressions, helping assess the efficiency of your spend.
  • Axon Conversions: Reveals whether impressions are translating into desired outcomes (e.g., purchases or sign-ups).
  • Axon CTR: Indicates how effectively impressions lead to clicks, showing the engagement rate of your ads.

Example Use

Prompt

What's my total number of Axon (AppLovin) impressions over the last 7 days?

Response

Query

SELECT
  SUM(adt.impressions) AS impressions
FROM
  ads_table AS adt
WHERE
  adt.channel = 'applovin'
  AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1