Search Terms
search_terms_table
The Search Terms table provides performance data for organic search queries, including impressions, clicks, and search result position. By querying this table, users can analyze how users discover their site through search engines, identify high-performing search queries, and refine SEO strategies to improve visibility and traffic.
Note
event_dateis a required field for queries on this table.
Dimensions
Dimensions are immutable properties that can be used for grouping data.
Title | ID | Type | Description |
|---|---|---|---|
Event Date |
| date | The date the search query occurred, in Pacific Time Zone (PT). |
Event Day |
| date | The day on which the event occurred. Derived from |
Event Week |
| date | The Sunday of the week during which the event occurred. Derived from |
Event Month |
| date | The month during which the event occurred. Derived from |
Event Quarter |
| date | The first month of the quarter during which the event occurred. Derived from |
Event Year |
| date | The year during which the event occurred. Derived from |
Account ID |
| string | The unique ID of the connected search source, such as a verified domain in Search Console. Example value: |
Channel |
| string | The platform where the search query occurred. Example value: |
Search Query |
| string | The exact search term entered by the user that surfaced the site’s content in search results. Example values: |
Measures
Measures are numeric fields that can be aggregated and/or combined to calculate new metrics.
| Title | ID | Type | Description |
|---|---|---|---|
| Clicks | clicks | numeric | Number of times users clicked on the site in the search results. |
| Impressions | impressions | numeric | Number of times the site appeared in search results for a query. |
| Position | position | numeric | The average position where the site appeared in search results for the query. |
Updated 19 days ago