Outbrain ROAS

roas

Overview

Outbrain Return on Ad Spend (Outbrain ROAS) refers to the Outbrain-reported conversion value divided by the Outbrain-reported ad spend.

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Outbrain ROAS = Outbrain Ads Revenue / Outbrain Ad Spend

The calculation is based on data from the Ads table.

Detailed breakdown

The formula above is derived from the following components:

Conversion Value (CV) = SUM(conversion_value) --> Ads table
Ad Spend = SUM(spend) --> Ads table
Outbrain Ads = where channel = 'outbrain'

Insights and Actions

Outbrain Return on Ad Spend (Outbrain ROAS) reveals the revenue generated per dollar spent on Outbrain ads, helping you assess the profitability of your campaigns. Monitoring ROAS can guide decisions on budget allocation and campaign scaling.

• Evaluate Campaign Profitability: High ROAS indicates profitable campaigns. Consider increasing ad spend on these campaigns to maximize returns.
• Optimize Budget Allocation: Low ROAS may suggest a need to review ad targeting, creative, or placements to improve performance before increasing spend.
• Track Performance Trends: Monitoring ROAS over time can help you spot shifts in campaign effectiveness, allowing for timely adjustments to strategy.

Related Metrics

• Outbrain Conversion Value: Provides the total revenue generated by Outbrain ads, giving a clearer view of the financial impact.
• Outbrain Ad Spend: Contextualizes ROAS with the total investment, allowing for a more informed profitability analysis.
• Outbrain Conversions: Shows the total number of conversions contributing to the ROAS, helping you understand the volume behind the revenue.

Example Use

Prompt

What's my channel-reported Outbrain ROAS the last 30 days?

Response

Query

SQL

SELECT
  pjt.channel AS channel,
  COALESCE(
    SUM(pjt.channel_reported_conversion_value) / NULLIF(SUM(pjt.spend), 0),
    0
  ) AS reported_roas
FROM
  pixel_joined_tvf () AS pjt
WHERE
  pjt.model = 'Triple Attribution'
  AND pjt.channel = 'outbrain'
  AND pjt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE()  - 1
GROUP BY
  pjt.channel;