Outbrain Impressions (Displays)

impressions

Overview

Outbrain Impressions (Displays) refers to the number of impressions as reported by Outbrain.

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Outbrain Impressions = Total Outbrain-Reported Impressions

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Impressions = SUM(impressions) --> Ads table
Outbrain Ads = where channel = 'outbrain'

Insights and Actions

Monitoring Outbrain Impressions can help evaluate the reach and visibility of your advertising campaigns:

• Assess Reach Efficiency: Ensure your ads are being displayed to the intended audience by tracking total impressions.
• Identify Performance Trends: Compare impressions across different timeframes to spot trends in audience engagement and campaign effectiveness.
• Optimize Campaign Strategy: High impressions but low conversions may indicate a need to refine your targeting or creative strategy.

Related Metrics

• Outbrain Clicks: Offers insights into engagement by showing how many users interacted with your ads after seeing them.
• Outbrain Ad Spend: Pairs with impressions to help you evaluate the cost-effectiveness of your campaigns.
• Outbrain CTR (Click-Through Rate): Measures the percentage of people who clicked on your ads, helping you understand how compelling your creative is.

Example Use

Prompt

What's my total number of Outbrain impressions over the last 7 days?

Response

Query

SQL

SELECT
  pj.channel,
  SUM(pj.impressions) AS impressions
FROM
  pixel_joined_tvf () AS pj
WHERE
  pj.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1
  AND pj.channel = 'outbrain'
GROUP BY
  pj.channel