Outbrain Impressions (Displays)
impressions
Overview
Outbrain Impressions (Displays) refers to the number of impressions as reported by Outbrain.
Outbrain Impressions = Total Outbrain-Reported Impressions
The calculation is based on data from the Ads table.
Detailed Breakdown
The formula above is derived from the following components:
Impressions = SUM(impressions)
--> Ads table
Outbrain Ads = where channel = 'outbrain'
Insights and Actions
Monitoring Outbrain Impressions can help evaluate the reach and visibility of your advertising campaigns:
- Assess Reach Efficiency: Ensure your ads are being displayed to the intended audience by tracking total impressions.
- Identify Performance Trends: Compare impressions across different timeframes to spot trends in audience engagement and campaign effectiveness.
- Optimize Campaign Strategy: High impressions but low conversions may indicate a need to refine your targeting or creative strategy.
Related Metrics
- Outbrain Clicks: Offers insights into engagement by showing how many users interacted with your ads after seeing them.
- Outbrain Ad Spend: Pairs with impressions to help you evaluate the cost-effectiveness of your campaigns.
- Outbrain CTR (Click-Through Rate): Measures the percentage of people who clicked on your ads, helping you understand how compelling your creative is.
Example Use
Prompt
What's my total number of Outbrain impressions over the last 7 days?
Response
Query
SELECT
pj.channel,
SUM(pj.impressions) AS impressions
FROM
pixel_joined_tvf () AS pj
WHERE
pj.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE() - 1
AND pj.channel = 'outbrain'
GROUP BY
pj.channel
Updated about 1 month ago