Outbrain Conversions (Purchases)

conversions

Overview

Outbrain Conversions (Purchases) represent the total number of purchases as reported by Outbrain.

📘

Outbrain Conversions = Number of Purchases Reported by Outbrain

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Conversions = SUM(conversions) --> Ads table
Outbrain Ads = where channel = 'outbrain'

Insights and Actions

Outbrain Conversions (Purchases) track the number of purchases driven by Outbrain Ads, providing insight into the effectiveness of ad campaigns in generating sales. Monitoring this metric can guide strategic adjustments to boost conversions and improve ad impact:

• Evaluate Conversion Effectiveness: High conversions suggest successful targeting and ad creative. If conversions are low, reassess ad elements or targeting to improve results.
• Optimize Budget Allocation: Monitor conversions to determine if current spend levels align with conversion goals. A low conversion count might signal a need to redirect budget toward more effective channels.
• Refine Target Audience: If certain audience segments are showing low conversions, consider refining your targeting to focus on demographics more likely to convert.

Related Metrics

• Outbrain Clicks: Understand how ad engagement relates to conversions. High clicks with low conversions may indicate the need for landing page improvements or clearer calls to action.
• Outbrain ROAS: Assesses the revenue generated relative to spend, helping verify if conversions are cost-effective and campaigns are profitable.
• Outbrain Impressions: Provides context on ad reach, helping to assess if a wider audience correlates with higher conversions or if more focused targeting is needed.

Example Use

Prompt

How many Outbrain-reported conversions were there yesterday?

Response

Query

SQL

SELECT
  SUM(pjt.channel_reported_conversions) AS outbrain_conversions
FROM
  pixel_joined_tvf () AS pjt
WHERE
  pjt.channel = 'outbrain'
  AND pjt.event_date = CURRENT_DATE() - 1
  AND pjt.model = 'Triple Attribution';