Microsoft Clicks

clicks

Overview

Microsoft Clicks refers to the number of clicks as reported by Microsoft.

📘

Microsoft Clicks = Total Microsoft-Reported Clicks

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Clicks = SUM(clicks) --> Ads table
Microsoft Ads = where channel = 'bing'

Insights and Actions

Tracking Microsoft Clicks allows you to assess how well your ads are driving traffic and engagement. Use this metric to:

• Evaluate Ad Performance: Track which ads or campaigns are generating the most clicks and double down on effective creatives.
• Optimize Audience Targeting: Analyze which audience segments yield higher click rates and adjust targeting strategies accordingly.
• Refine Messaging: Test different messaging and visuals in your ads to determine what drives the most clicks.
• Monitor Click Trends: Keep an eye on daily and seasonal trends to optimize your ad scheduling for peak click performance.

Example Use

Prompt

What's my total number of Microsoft clicks over the last 30 days?

Response

Query

SQL

SELECT
  SUM(adt.clicks) AS total_clicks
FROM
  ads_table AS adt
WHERE
  adt.channel = 'bing'
  AND adt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE()  - 1;