Returning Customer Revenue

Overview

Returning Customer Revenue refers to the total revenue generated from customers who have made more than one purchase.

πŸ“˜

Returning Customer Revenue = Total Order Revenue from Returning Customers

The calculation is based on data from the Orders table.

Insights and Actions

Returning Customer Revenue is a key indicator of customer loyalty and the effectiveness of retention strategies. Efficiently leveraging Returning Customer Revenue data can guide strategic business decisions:

  • Enhance Customer Loyalty Programs: Strengthen or introduce loyalty programs to encourage repeat purchases, increasing returning customer revenue.
  • Personalize Marketing Efforts: Use purchase history data to tailor marketing messages and offers, enhancing relevance and encouraging repeat business.
  • Optimize Product and Service Offerings: Analyze the preferences of returning customers to adjust your offerings, ensuring they meet the needs and desires of your most loyal customer base.
  • Focus on Customer Satisfaction: Implement feedback loops and customer satisfaction surveys to identify areas for improvement, directly impacting repeat business and revenue.

Example Use

Prompt

Show returning customer revenue for December 12, 2023

Response

Query

SELECT
  SUM(order_revenue) AS revenue
FROM
  orders_table
WHERE
  event_date = '2023-12-12'
  AND is_new_customer = FALSE