TikTok CPM
cpm
Overview
TikTok Cost Per Mille (TikTok CPM) measures the TikTok-reported cost per 1,000 TikTok ad impressions.
TikTok CPM = (TikTok Ad Spend / TikTok Impressions) x 1000
The calculation is based on data from the Ads table.
Detailed Breakdown
The formula above is derived from the following components:
Ad Spend = SUM(spend)
--> Ads table
Clicks = SUM(impressions)
--> Ads table
TikTok Ads = where channel = 'tiktok-ads'
Insights and Actions
TikTok Cost Per Mille (TikTok CPM) measures how much you spend to reach 1,000 users with your TikTok ads, providing insights into the cost-efficiency of your campaigns.
- Evaluate Ad Efficiency: Track TikTok CPM to understand how cost-effective your campaigns are at reaching a broad audience.
- Optimize Budget: Use CPM data to allocate budget towards ad formats or times of day when you achieve the lowest CPM and maximum reach.
- Adjust Targeting: Refine targeting strategies to improve CPM by focusing on audience segments that deliver better cost efficiency.
- Monitor Ad Delivery Trends: Analyze CPM trends to identify shifts in ad delivery costs and adjust your strategy to maintain cost-effective reach.
Example Use
Prompt
What's my TikTok CPM for yesterday?
Response
Query
SELECT
COALESCE(
SUM(adt.spend) / NULLIF(SUM(adt.impressions), 0),
0
) * 1000 AS tiktok_cpm
FROM
ads_table AS adt
WHERE
adt.channel = 'tiktok-ads'
AND adt.event_date = CURRENT_DATE() - 1;
Updated 8 days ago