Facebook CPC

cpc

Overview

Facebook Cost Per Click (Facebook CPC) refers to the Facebook-reported cost for each click on a Facebook ad.

📘

Facebook CPC = Facebook Ad Spend / Facebook Ad Clicks

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Ad Spend = SUM(spend) --> Ads table
Clicks = SUM(clicks) --> Ads table
Facebook Ads = where channel = 'facebook-ads'

Insights and Actions

Facebook Cost Per Click (CPC) measures how much you spend for each click on your ads, providing insights into ad efficiency:

• Track Campaign Efficiency: Monitor CPC to gauge the cost-effectiveness of different Facebook campaigns, identifying which are giving you the best value per click.
• Refine Ad Targeting: Use CPC data to refine your targeting strategies, aiming for lower CPC with higher conversion potential.
• Budget Optimization: Allocate more budget to campaigns with a lower CPC to maximize reach without increasing spend.
• A/B Testing: Experiment with different ad elements (like images, headlines, and CTAs) to see which adjustments lead to a lower CPC.

Example Use

Prompt

What was the Facebook CPC for yesterday?

Response

Query

SQL

SELECT
  COALESCE(SUM(a.spend) / NULLIF(SUM(a.clicks), 0), 0) AS cpc
FROM
  ads_table AS a
WHERE
  a.channel = 'facebook-ads'
  AND a.event_date = CURRENT_DATE() - 1
  AND a.clicks > 0;