LinkedIn Clicks

clicks

Overview

LinkedIn Clicks refers to the number of clicks as reported by LinkedIn.

📘

LinkedIn Clicks = Total LinkedIn-Reported Clicks

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Clicks = SUM(clicks) --> Ads table
LinkedIn Ads = where channel = 'linkedin'

Insights and Actions

LinkedIn Clicks measures how many times users clicked on your LinkedIn ads, providing insights into ad engagement and audience interest:

• Assess Ad Engagement: Monitor clicks to determine how effectively your ads are capturing audience attention. Low clicks may indicate the need for improved ad creatives or targeting.
• Optimize Click-Through Rate (CTR): Pair clicks with impressions to evaluate CTR and identify if your ads are successfully converting visibility into action.
• Inform Budget Allocation: Use click data to identify high-performing campaigns or audiences, enabling smarter allocation of ad spend to maximize engagement.

Related Metrics

• LinkedIn Impressions: Provides context for clicks by showing how often your ads are displayed, helping calculate CTR for deeper insights.
• LinkedIn CTR: Complements clicks by revealing the percentage of impressions that resulted in clicks, a key indicator of ad effectiveness.
• LinkedIn Conversions (Purchases): Tracks if clicks are driving meaningful actions, offering a more complete picture of campaign success.

Example Use

Prompt

What's my total number of LinkedIn clicks over the last 30 days?

Response

Query

SQL

SELECT
  SUM(adt.clicks) AS total_clicks
FROM
  ads_table AS adt
WHERE
  adt.channel = 'linkedin'
  AND adt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE()  - 1;