The Custom Categories table defines your custom ad campaign groupings, such as tactic, geography, funnel stage, or product line. One row per active subcategory, with its classification rule and provider scope. Learn more about Custom Categories for Campaign Organization.

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Table Guide

What You Can Answer With This Table

• How are my custom ad campaign groups organized? — use category_name, sub_category_name, created_at
• Which rules and platform scopes define each campaign subcategory? — use ai_rule, include_providers, exclude_providers

Before You Query

• This table is not time-series. No event_date filter is needed. Use created_at if you want to narrow to a creation-date range.

Key Relationships

Table	Join Key	Use This Join To
Custom Category Mappings	sub_category_id	Group and compare Ads performance by custom category/subcategory.

View the full Triple Whale Data Ontology →

Dimensions

Dimensions are immutable properties that can be used for grouping data.