Google Impressions

impressions

Overview

Google Impressions refers to the number of impressions as reported by Google.

📘

Google Impressions = Total Google-Reported Impressions

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Impressions = SUM(impressions) --> Ads table
Google Ads = where channel = 'google-ads'

Insights and Actions

Google Impressions is a key metric for understanding the visibility of your ads:

• Assess Ad Reach: A higher number of impressions indicates that your ads are being displayed frequently. Monitor impressions to ensure your ads are reaching your target audience effectively.
• Optimize Targeting: If impressions are high but conversions or clicks are low, consider refining your audience targeting to improve the relevance of your ads to the users who see them.
• Improve Ad Frequency: If your impression count is too high for certain users, it may indicate ad fatigue. Adjust your ad frequency settings to avoid overexposing users to the same ads.
• Monitor Brand Awareness: Impressions are a good indicator of brand awareness, particularly for campaigns aimed at increasing visibility rather than immediate conversions.

Example Use

Prompt

What's my total number of Google impressions over the last 7 days?

Response

Query

SQL

SELECT
  SUM(adt.impressions) AS total_google_impressions
FROM
  ads_table AS adt
WHERE
  adt.channel = 'google-ads'
  AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1;