Taboola CPC
cpc
Overview
Taboola Cost Per Click (Taboola CPC) refers to the Taboola-reported cost for each click on a Taboola ad.
Taboola CPC = Taboola Ad Spend / Taboola Ad Clicks
The calculation is based on data from the Ads table.
Detailed Breakdown
The formula above is derived from the following components:
Ad Spend = SUM(spend)
--> Ads table
Clicks = SUM(clicks)
--> Ads table
Taboola Ads = where channel = 'taboola'
Insights and Actions
Taboola CPC indicates the cost efficiency of your ad clicks, helping you monitor how much youโre paying per interaction:
- Optimize Ad Spend: If CPC is high, consider adjusting bid strategies or improving targeting to get more clicks at a lower cost.
- Improve Ad Creative: High CPC with low clicks may suggest unappealing ads. Test new creatives to increase click rates, potentially lowering CPC.
- Adjust Audience Targeting: If specific segments are driving up CPC, refine your targeting to reach more cost-effective audiences.
Related Metrics
- Taboola Clicks: Complements CPC by showing the volume of clicks. High CPC with low clicks may indicate targeting or creative issues.
- Taboola Impressions: Helps assess if high spend and low clicks are due to insufficient reach.
- Taboola ROAS: Reveals return on ad spend, ensuring CPC is translating into profitable conversions.
Example Use
Prompt
What was my Taboola CPC for yesterday?
Response
Query
SELECT
adt.channel AS channel,
COALESCE(SUM(adt.spend) / NULLIF(SUM(adt.clicks), 0), 0) AS cpc
FROM
ads_table AS adt
WHERE
adt.channel = 'taboola'
AND adt.event_date = CURRENT_DATE() - 1
AND adt.clicks > 0
GROUP BY
adt.channel;
Updated 26 days ago