Facebook ROAS
roas
Overview
Facebook Return on Ad Spend (Facebook ROAS) refers to the Facebook-reported conversion value divided by the Facebook-reported ad spend.
Facebook ROAS = Facebook Ads Conversion Value / Facebook Ad Spend
The calculation is based on data from the Ads table.
Detailed breakdown
The formula above is derived from the following components:
Conversion Value (CV) = SUM(conversion_value)
--> Ads table
Ad Spend = SUM(spend)
--> Ads table
Facebook Ads = where channel = 'facebook-ads'
Insights and Actions
Facebook ROAS is key for understanding how effectively your Facebook ads convert spend into revenue. Here's how you can leverage this metric to boost your advertising ROI:
- Optimize Content Strategy: Focus on ad formats like videos or carousels that show higher ROAS, and invest in creating similar high-performing content.
- Sharpen Audience Targeting: Analyze high ROAS campaigns to identify the most responsive demographic segments, and tailor future campaigns to these audiences.
- Adjust Ad Spending: Allocate more budget to high-performing ads and reconsider or adjust strategies for those with lower ROAS.
- Iterate with A/B Testing: Regularly test variations in ad design, copy, and CTAs to find the combinations that consistently improve ROAS.
Example Use
Prompt
What was my channel-reported Facebook ROAS over the last 30 days?
Response
Query
SELECT
COALESCE(
SUM(adt.conversion_value) / NULLIF(SUM(adt.spend), 0),
0
) AS roas
FROM
ads_table AS adt
WHERE
adt.channel = 'facebook-ads'
AND adt.event_date BETWEEN DATE_SUB(CURRENT_DATE(), INTERVAL 30 DAY) AND DATE_SUB(CURRENT_DATE(), INTERVAL 1 DAY);
Updated 26 days ago