Microsoft Conversions (Purchases)

conversions

Overview

Microsoft Conversions (Purchases) represent the total number of purchases as reported by Microsoft Ads.

📘

Microsoft Conversions = Number of Purchases Reported by Microsoft

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Conversions = SUM(conversions) --> Ads table
Microsoft Ads = where channel = 'bing'

Insights and Actions

Monitoring Microsoft Conversions enables you to understand how well your Microsoft Ads are driving sales. This data can help optimize your ad strategy:

• Analyze Conversion Trends: Track conversion data over time to spot trends and adjust campaigns accordingly.
• Enhance Ad Targeting: Leverage high-performing conversion data to refine audience targeting for more accurate customer acquisition.
• Boost Campaign Efficiency: Identify campaigns generating the highest number of conversions, allowing you to reallocate resources to increase return on investment.
• Drive Better Results: Experiment with creative elements and bids based on conversion data to further enhance campaign performance.

Example Use

Prompt

How many Microsoft-reported conversions were there yesterday?

Response

Query

SQL

SELECT
  SUM(a.conversions) AS microsoft_reported_conversions
FROM
  ads_table AS a
WHERE
  a.event_date = CURRENT_DATE() - 1
  AND a.channel = 'bing';