Google CTR

ctr

Overview

Google Click-Through Rate (CTR) represents the percentage of users who clicked on your Google ad after seeing it.

📘

Google CTR = Google Clicks / Google Impressions

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Clicks = SUM(clicks) --> Ads table
Impressions = SUM(impressions) --> Ads table
Google Ads = where channel = 'google-ads'

Insights and Actions

Google CTR is a crucial metric for evaluating the effectiveness of your ads in capturing attention and driving engagement:

• Assess Engagement: A higher CTR indicates that your ad content resonates with users. Monitor this metric to gauge the effectiveness of your messaging and creative.
• Optimize Ad Creative: Identify ads with a higher CTR and replicate their successful elements (e.g., headlines, visuals) across other campaigns to improve overall performance.
• Improve Audience Targeting: Low CTR may indicate misaligned targeting. Refine your audience segmentation and targeting strategies to reach users who are more likely to engage.
• Benchmark Performance: Use CTR to benchmark campaign performance, identifying which ads or keywords outperform others in driving clicks.

Example Use

Prompt

What's my Google CTR for the last 7 days?

Response

Query

SQL

SELECT
  adt.channel AS channel,
  COALESCE(
    SUM(adt.clicks) / NULLIF(SUM(adt.impressions), 0),
    0
  ) AS CTR
FROM
  ads_table AS adt
WHERE
  adt.channel = 'google-ads'
  AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1
GROUP BY
  adt.channel;