Snapchat Impressions

impressions

Overview

Snapchat Impressions refers to the number of impressions as reported by Snapchat.

📘

Snapchat Impressions = Total Snapchat-Reported Impressions

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Impressions = SUM(impressions) --> Ads table
Snapchat Ads = where channel = 'snapchat-ads'

Insights and Actions

Snapchat Impressions represent the total number of times your ad was displayed to users, helping you track the reach of your Snapchat ads:

• Evaluate Reach: Use Snapchat Impressions to assess how far your ads are spreading across your target audience.
• Optimize Ad Frequency: Compare impressions to conversions and clicks to see if you’re hitting the right frequency for engagement without oversaturation.
• Test and Scale: Low impressions might suggest a need to expand targeting or improve bidding strategies to reach a larger audience.

Related Metrics

• Snapchat Clicks: Helps you understand how many people are interacting with your ads after seeing them. Compare clicks to impressions to gauge engagement.
• Snapchat Conversion Rate: See how well your impressions convert into actions, like purchases or sign-ups.
• Snapchat ROAS: Understand if the impressions are leading to profitable outcomes by measuring return on ad spend.

Example Use

Prompt

What's my total number of Snapchat impressions over the last 7 days?

Response

Query

SQL

SELECT
  SUM(adt.impressions) AS total_impressions
FROM
  ads_table AS adt
WHERE
  adt.channel = 'snapchat-ads'
  AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1;