Sessions

Overview

Sessions refers to the total number of website sessions, captured by Triple Pixel.

πŸ“˜

Sessions = Total website sessions

The calculation is based on data from the Website Analytics table.

Insights and Actions

Sessions is a fundamental metric for understanding website traffic and user engagement. Efficiently leveraging Sessions data can guide strategic business decisions:

  • Evaluate Traffic Trends: Monitor daily or weekly sessions to identify trends, spikes, or drops in website traffic, and investigate causes to optimize marketing efforts.
  • Improve User Experience (UX): Analyze sessions in conjunction with bounce rates and average session duration to identify areas of the website that may require UX improvements to keep visitors engaged.
  • Content Strategy Optimization: Use session data to understand which pages or content types are most popular, informing your content strategy to focus on topics and formats that attract more visitors.
  • Marketing Campaign Effectiveness: Correlate changes in session numbers with specific marketing campaigns to assess their effectiveness in driving traffic to your website.

Example Use

Prompt

Give me the total number of sessions yesterday

Response

Query

SELECT
  SUM(sessions) AS total_sessions
FROM
  web_analytics_table
WHERE
  event_date = CURRENT_DATE() - 1;