Overview

Amazon Ad Spend refers to the total amount of money spent on advertising through Amazon Ads.

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Amazon Ad Spend = Ad Spend on Amazon

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Ad Spend = SUM(spend) --> Ads table
Amazon Ads = where channel = 'amazon'

Insights and Actions

Tracking Amazon Ad Spend helps ensure you're making cost-effective investments in promoting your products:

• Evaluate Ad Performance: Monitor ad spend to ensure your campaigns are generating a good return on investment.
• Adjust Budget Allocation: Shift budgets to higher-performing campaigns for better returns on Amazon.
• Optimize Targeting: Use insights from ad spend to refine your audience targeting for more efficient ad spending.
• Experiment with Bids: Test different bidding strategies to reduce ad spend while maintaining conversion volume.

Example Use

Prompt

What's my Amazon Ad Spend for the last 7 days?

Response

Query

SELECT
  COALESCE(SUM(adt.spend), 0) AS total_ad_spend
FROM
  ads_table AS adt
WHERE
  adt.event_date BETWEEN CURRENT_DATE() - INTERVAL 7 DAY AND CURRENT_DATE()  - INTERVAL 1 DAY
  AND adt.channel = 'amazon';